Customer experience

Part 1 of ebook "UX redefined: Winning and keeping customers with enhanced usability and user experience" provides readers with contents including: Chapter 1 - “The reason to believe”; Chapter 2 - The path towards simplicity;...

70p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "UX redefined: Winning and keeping customers with enhanced usability and user experience" provides readers with contents including: Chapter 3 - Towards emotions and experience; Chapter 4 - Methods for influencing people; Chapter 5 - System customer persuasion; Chapter 6 - The simple and emotional selling proposition;...

58p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: the mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons; management interventions and prosocial behaviours; customer responses to service failure and recovery experiences; boundary objects and end user engagement;...

89p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

Ebook "Cruise business development: Safety, product design and human capital" addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention.

278p giangdongdinh 30-05-2024 5 1   Download

Part 2 of ebook "Home builder’s guide to continuous improvement: Schedule, quality, customer satisfaction, cost, and safety" provides readers with contents including: Chapter 11 - Sample size determination; Chapter 12 - Software; Chapter 13 - Continuous improvement tools and techniques; Chapter 14 - Quality function deployment; Chapter 15 - Design of experiments;...

121p giangdongdinh 28-05-2024 6 4   Download

The book also introduces a process called the Customer-Driven Mission Achievement Process (CD-MAP), now successfully used by many large companies to formulate and assess strategies at every organizational level of their organizations. This book, steeped in modern business theory and backed by years of practical experience, will help practitioners in any company improve their operations and their competitive position.

224p vimeyers 29-05-2024 2 1   Download

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

226p vimeyers 29-05-2024 8 2   Download

This study examines CRM implementation, benefits, and performance in Nigeria. Findings based on an appropriate quantitative questionnaire revealed that businesses implementing CRM benefits and experience improve performance and appreciate CRM as a vital strategy against competitors. The Balanced Scorecard (BSC) model linking CRM significantly impact on business performance in Nigeria.

10p longtimenosee10 26-04-2024 2 1   Download

This paper focuses on the factors affecting the privacy perception of customers in the digital transformation period in Ho Chi Minh City. 452 Ho Chi Minh City people who have experience with the digital revolution participated in quantitative research to evaluate and examine this correlation.

14p viohoyo 25-04-2024 2 1   Download

This paper describes the experiment conducted in order to support or reject the hypothesis that the effect of the odd pricing technique depends on the gender of the customer. Analysis of the recent studies in the field of customers’ price perception and, more narrowly, the odd-even pricing, failed to formulate the mutually shared point of view on the problem: whether the odd pricing effect exists or not? Empirical evidence from one group of researches prove this effect is significant while other group of researches prove the opposite.

10p longtimenosee10 26-04-2024 5 1   Download

This research aims to develop and validate a CE measurement model by considering the relevant variables by representing three phases of customers’ journey towards healthcare service delivery, namely cognitive, affective, and behaviour responses (CABCE).

11p longtimenosee07 29-03-2024 11 2   Download

Competitiveness of enterprises can maintain and improve competitive advantage in consuming products or services. Besides, enterprises expanded their consumption network through surveying experiences in the logistics service sector. Therefore, the authors surveyed 30 logistics service enterprises with 500 customers. The results showed five factors that affected the competitiveness of logistics service enterprises of Dong Nai Province with 1% significance. Finally, the article draws some recommendations to help enterprises improve the competitiveness of logistics services.

9p longtimenosee07 29-03-2024 5 2   Download

Effective supply chain management is critical for the success of a business, ensuring efficient and cost-effective delivery of products and services while minimizing risks and enhancing the customer experience. This paper presents a case study on Avakino Ltd's supply chain management, analyzing its nature, challenges, and proposed recommendations. The study reveals that Avakino Ltd has an agile and global supply chain, sourcing products from low-cost suppliers in Asia and Africa.

11p longtimenosee07 29-03-2024 4 2   Download

In this research, ‘loyalty’ means customer perception about the brand and repurchase intention from Aarong. Independent Variables (factors) were chosen after interviewing customers with buying experience from Aarong, and previous studies on fashion industry. A non-probability judgmental sampling methodology was followed for primary data collection and 301 completed sample responses were collected. Descriptive statistics were conducted to describe the demographic information of the respondents; twelve factors were tested to find out their influence on customer loyalty toward Aarong.

8p longtimenosee06 27-03-2024 4 2   Download

This research aims at introducing a theoretical and practical framework for building a customer experience management system based on smart services. The current trends of technologies can help enterprises in the travel industry to know their customers thoroughly, capture and manage customer experience, facilitate customer experience, and to provide intelligent, adaptive, and personalized services to each customer based on the customer experience.

5p visergey 14-03-2024 3 1   Download

This paper aims to analyze the recent and most updated insights from the leaders in Supply Chain Network and gives new perspectives for the decision makers. Using qualitative research, this paper discusses the disruptive challenges faced by modern manufacturing industry and the preparations need to be done by all parties included in Supply Chain 4.0. The findings show that customer loyalty and customer satisfaction is no longer relevant for a successful supply chain management.

6p longtimenosee04 06-03-2024 1 1   Download

The research objectives are to systematize the rationale related to customer experience, customer experience prefixes and suffixes, and their relationship in the Vietnamese e-retailing context. The quantitative research surveyed over 300 customers and analyzed data with the PLS-SEM method.

8p vigojek 02-02-2024 2 1   Download

In this study, we aim to review and highlight the benefits and risks of digital transformation at the firm level based on existing publications. Our findings indicate three benefits: enhanced efficiency and productivity, improved customer experience, and data-driven decision-making.

9p vigrab 02-02-2024 5 2   Download

Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...

112p tuongnhuoclan 27-11-2023 4 1   Download