Customer experience

The research results serve as both a theoretical contribution and practical content for firms in the content marketing market. By recognizing the pivotal influence of consumer experiences, related firms can tailor their marketing strategies more effectively, enhancing consumer engagement and fostering sustainable decision-making practices.

8p tuetuebinhan000 23-01-2025 2 2   Download

Customer insights, một trong những yếu tố vô cùng quan trọng trong việc giúp; chính xác hơn là ảnh hưởng trực tiếp đến việc ra các quyết định marketing, .quảng cáo. Thế nhưng một thực tế hiện nay đang diễn ra là đa phần giới marketers Việt Nam chưa nhận thức và áp dụng yếu tố này đủ mức để nó xứng với vai trò trong ngành. Marketers nhìn vào một case của đồng nghiệp và phán một câu xanh rờn: “Làm marketing mà không hiểu customer insights thì thất bại là đúng rồi!” Vậy Customer insights là gì? Hiểu...

21p socolanong 19-04-2012 104 13   Download

The purpose of the topic is to help students have more chances to interact and experience with English, create a language practice environment where learning and using English can take place at all times. In this process, Students can react flexible in all situations by using topics, differents areas of knowledge being suitable for Vietnamese culture, customs and habits. With simple activities and the simplest space like the classroom, students have the opportunity to experience, use foreign languages in real situations, actively support for the regular class time.

43p tueman07 21-08-2023 14 5   Download

This research aims to investigate the critical success factors of digital transformation for improving customer experience in organisations. Specifically, the research aims to (a) identify the critical success factors of digital transformation for improving customer experience, (b) develop a framework for facilitating the successful implementation of digital transformation towards improving customer experience in organisations and (c) provide organisations with some appropriate recommendations for improving the performance of digital transformation towards improving customer experience.

204p runthenight04 02-02-2023 7 2   Download

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 76 5   Download

The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.

29p guitaracoustic09 14-01-2022 28 3   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 29 3   Download

Based on general view, this thesis aims to analyse and evaluate current situations and practical experiences of compliance management of goods import and export enterprises of Vietnam Customs and World Customs, then point out the issues needed to build theoretical framework, assess real situation of compliance management on import and export laws and give recommendations on directions and possible solutions on complete compliance management for import and export enterprises of Vietnam Customs in the context of international economic integration.

27p caygaocaolon8 07-11-2020 33 3   Download

The objective of the thesis is to identify the factors affecting the recreational shopping experience of customers at shopping centers in Vietnam, who buy goods / services.

0p cothumenhmong6 17-07-2020 22 1   Download

The paper explores the relationship between emotional labour (Surface Acting, Deep Acting and Emotional Dissonance) and organizational commitment and the influence of variables like gender and year of experience in current organization.

10p guineverehuynh 17-06-2020 14 4   Download

In this study, data is collected from employees of Indonesian ICT companies. Clusters were formulated, and respondents were selected randomly.

12p tocectocec 24-05-2020 33 0   Download

This paper makes an assessment on the impact of co-creation strategy as part of digital transformation in Industry 4.0 on supply chain management. We argue that the concept of strategy has shifted from the competitive strategy into co-creation strategy based on collaboration value.

10p tohitohi 22-05-2020 59 1   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 62 4   Download

This thesis supports the concept of manufacturing duck and other recreational boats where people live and will allow for customizing and providing an opportunity for hunters and others seeking recreational boats to experience firsthand how boats are made and the specific interest of the soon-to-be new boat owner.

24p fugu897 03-07-2019 34 3   Download

Thank you for taking our training. We’ve worked together with our Microsoft Certified Partners for Learning Solutions and Microsoft IT Academies to bring you a world-class learning experience, including: Microsoft Certified Trainers + Instructors. Your instructor is a premier technical and instructional expert who meets ongoing certification requirements. Customer Satisfaction Guarantee. Our Certified Partners for Learning Solutions offer a satisfaction guarantee and we hold them accountable for it. At the end of class, please complete an evaluation of today’s experience.

15p leminh74 03-10-2012 65 10   Download

Thời gian, tiền bạc và công sức mà doanh nghiệp bỏ ra cho việc thu hút cũng như phân tích, đánh giá sự thoả mãn của khách hàng - tất cả đều nhằm mục đích đáp ứng tối đa các nhu cầu của thượng đế. Nhưng sẽ là chưa đủ nếu bạn không quan tâm tới một yếu tố khác không kém phần quan trọng – Sự trải nghiệm của khách hàng (Customer Experience).

9p hongnhung_2 07-01-2011 162 22   Download

Quản trị trải nghiêm của khách hàng (Customer Experience Management- CEM) là quá trình quản lý một cách có chiến lược toàn bộ trải nghiêm của khách hàng đối với một sản phẩm hay một công ty.

5p baoan1111 22-10-2010 116 10   Download

Phần 2: VOC có gì khác CEM và liên quan như thế nào với Nguyên tắc 6 Sigma? Hơn một thập kỷ qua, VOC đã tiến triển từ phạm vi nhỏ hẹp và riêng lẻ đến phạm vị rộng lớn và bao quát. Thuật ngữ này gần đây được nhiều chuyên gia khẳng định lại và bổ sung thêm những nội dung mới. Việc hiểu thấu đáo bản chất của VOC và trả lời câu hỏi VOC khác biệt như thế nào với Quản lý trải nghiệm khách hàng (Customer Experience Management CEM) không phải là việc dễ dàng. Phần...

8p tuyetson23 07-08-2010 171 26   Download

Windows Vista Service Pack 1 RC includes all previously released updates for the operating system. This update also includes a small number of new functionalities, which do not significantly change customers’ experience with the operating system

12p daisuphu 28-07-2010 80 8   Download

Quản trị trải nghiêm của khách hàng (Customer Experience Management- CEM) là quá trình quản lý một cách có chiến lược toàn bộ trải nghiêm của khách hàng đối với một sản phẩm hay một công ty. Đó là nhận định của giáo sư Bernd Schmitt (Đại học Columbia, Mỹ) cho rằng các nhãn hiệu có thể tạo ra năm loại trải nghiệm khác nhau: cảm giác (sense), cảm nhận (feel), suy nghĩ (think), hành động (act) và liên hệ (relate). ...

2p phobo24 09-07-2010 244 47   Download