Experience marketing

Customer insights, một trong những yếu tố vô cùng quan trọng trong việc giúp; chính xác hơn là ảnh hưởng trực tiếp đến việc ra các quyết định marketing, .quảng cáo. Thế nhưng một thực tế hiện nay đang diễn ra là đa phần giới marketers Việt Nam chưa nhận thức và áp dụng yếu tố này đủ mức để nó xứng với vai trò trong ngành. Marketers nhìn vào một case của đồng nghiệp và phán một câu xanh rờn: “Làm marketing mà không hiểu customer insights thì thất bại là đúng rồi!” Vậy Customer insights là gì? Hiểu...

21p socolanong 19-04-2012 103 13   Download

Comment la planification stratégique est-elle conduite?

63p socolanong 19-04-2012 122 10   Download

Android is an open-source software platform created by Google and the Open Handset Alliance. It is primarily used to power mobile phones. It has the capability to make inroads in many other (non-phone) embedded application markets.

85p badung_pbc 12-10-2013 60 4   Download

This research provides an analysis of the disparate notions and ideas, to form an overview of the possible trends in residential property for the Victorian coastal areas of the Surf Coast and the Bellarine Peninsula. It examines the interaction of the consumers, space producers and infrastructure providers as they are influenced by the three key determinants of the market, the demographic factors, economic conditions and statutory factors.

136p runthenight07 01-03-2023 7 3   Download

Work experience is a key factor in hiring decision of managers. However, empirical evidence that early life experience matters is very limited. This thesis fills in the gap by examining how work experience affects managerial performance and managerial style in mutual funds. Using a sample of Chinese fund managers, we find performances and styles vary across managers of different career backgrounds. Notably, managers of research and especially government backgrounds show higher risk adjusted returns while taking on less systematic risk.

161p runthenight04 02-02-2023 6 2   Download

This research focuses on young adults aged 18-29 years in their relationship-formation phase, to gain greater insights that inform prevention-based social marketing campaigns. Research questions: The main research question was: How does economic abuse manifest in young adult relationships? There were three sub-questions: What is the prevalence of economic abuse among young adults? What is the lived experience of economic abuse in young adult relationships? And what factors are associated with economic abuse among young adults in relationships?

223p runthenight04 02-02-2023 5 2   Download

The focus of this study is on two of these factors: gender stereotyping and bullying. Gender stereotypes are the beliefs and attitudes that are presumed to distinguish between women and men (Rollero, Glick & Tartaglia, 2014), while bullying can be referred to as the repeated acts of an individual or group with the intention to harman individual holding an inferior position of power (Goldsmid & Howie 2014). While these two separate issues can occur independent of one another and in combination, gender based stereotyping and bullying both form critical barriers to female professionals.

144p runthenight04 02-02-2023 9 3   Download

The experience of previous oil price shocks has shown that these shocks can provide an important catalyst for policies to encourage demand reduction, substitution to other fuels, and development of new sources of energy supply.

11p maingoc84 28-12-2022 34 4   Download

Mục tiêu nghiên cứu của đề tài là khám phá và kiểm chứng ảnh hưởng (gián tiếp và trực tiếp) của trải nghiệm thương hiệu tổng thể đến các thành phần của quan hệ thương hiệu (lòng trung thành thương hiệu, cam kết thương hiệu, ý thức cộng đồng thương hiệu), thông qua các nhân tố trung gian: sự hài lòng thương hiệu, tính cách thương hiệu và niềm tin thương hiệu. Đề xuất các giải pháp Marketing nhằm gia tăng tính hữu hiệu của hoạt động Marketing cho các nhà bán lẻ.

33p elysadinh 07-06-2021 39 9   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 29 3   Download

On the basis of analyzing and assessing the current situation of the pay TV market development in some countries such as the US, South Korea, China, the dissertation draws the experience lessons and proposé solutions to develop and manage the pay television market of Vietnam in the coming time.

27p mmlemmlem_124 22-12-2020 42 2   Download

This paper works on the behavior pattern of the retail investors with special reference to Bhopal. The investment by these investors at time is overshadowed by the level of understanding they have about financial securities and their experiences with the stock market.

7p guineverehuynh 18-06-2020 10 2   Download

Changing market dynamics has led to Consumerization of Indian Automobile Industry posing innumerable challenges for the car manufacturers. The demand in the industry today is not just for a car as a product but a bundled “experience package.”

11p guineverehuynh 21-06-2020 44 4   Download

The objective of this study is to analyze the internationalization of SMEs of the Mexican leather footwear industry to know if accumulated knowledge and experience in foreign markets effectively leads the organization to more advanced and complex stages of international exchange.

8p christabelhuynh 04-06-2020 19 2   Download

The candidate should have extensive PR experience in all aspects of mainstream media. Excellent written and verbal communications skills, coupled with highly developed interpersonal skills. Must be flexible and open to changing priorities and managing multiple tasks simultaneously within compressed time frames and proven ability to oversee marketing and advertising activities. The candidate will be expected to accompany the Resurgence Editor-in-Chief, Satish Kumar, to public meetings and events, and speak about Resurgence.

3p lanjingyi 18-03-2020 82 2   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 61 4   Download

The research objective of the thesis is to test the one-way relationship between dividend changes and profitability in the next 2 years of listed companies on Vietnam's stock market; Experiments on dividend signals on Vietnam's stock market.

0p dungmaithuy 17-09-2019 38 3   Download

This study aims to focus on digital marketing for student recruitment, learning from international experience of attracting and encouraging interactive functions with these prospective consumers then boost their decision-making process.

26p dungmaithuy 18-09-2019 33 9   Download

This thesis supports the concept of manufacturing duck and other recreational boats where people live and will allow for customizing and providing an opportunity for hunters and others seeking recreational boats to experience firsthand how boats are made and the specific interest of the soon-to-be new boat owner.

24p fugu897 03-07-2019 34 3   Download

There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of the key challenges for any foreign executive conducting business in China is to understand how cultural differences can impact on business deals. Therefore this study addressed the interesting question of how Chinese culture and in particular the traditional concept of guanxi can impact Irish executives in the aviation industry when conducting business in China.

94p nguyenyenyn117 18-06-2019 74 6   Download