Factors influencing consumers

The objective of the paper was to analyze the factors influencing the purchase intention of consumers for imported beef in Long Bien district, Hanoi. Quantitative and qualitative methods were employed in this study based on an online survey using a structured questionnaire.

16p vibecca 01-10-2024 4 2   Download

People are becoming more concerned about green consumption because of a grown consciousness for environmental protection. Green purchasing is essentially the act of buying environmentally friendly products. This study is conducted to find the antecedents affecting consumers’ purchase intention towards green products in Hue City, Vietnam. Data were collected from a convenience sample of 232 customers through face-to-face interviews.

14p toduongg 24-08-2024 1 0   Download

his study examines what factors are the most significant in driving their intention to purchase the sustainable driven fast fashion products. This study adds to existing knowledge about sustainability by employing descriptive and exploratory research. Findings revealed that the consumers’ intention to purchase fast fashion goods are affected by a number of aspects. Environmental concerns and personal values were found influencing factors of consumers’ intention to purchase.

19p toduongg 24-08-2024 9 2   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

This research provides an analysis of the disparate notions and ideas, to form an overview of the possible trends in residential property for the Victorian coastal areas of the Surf Coast and the Bellarine Peninsula. It examines the interaction of the consumers, space producers and infrastructure providers as they are influenced by the three key determinants of the market, the demographic factors, economic conditions and statutory factors.

136p runthenight07 01-03-2023 6 3   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

The objective of this study was to determine the factors influencing the decision to chose supermarket channels when buying fruits and vegetables from consumers in Nha Trang city. Based on qualitative and quantitative research methods, this research proposes a model consisting of eight factors.

14p viuchinaga2711 21-10-2021 14 3   Download

The objective of this study is to explore the factors that influence Vietnamese consumers' intention and decision to use bank cards. From there, propose appropriate policy implications for each consumer stimulating product for customers to use bank card products and services.

27p trinhthamhodang1217 14-01-2021 28 5   Download

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 13 4   Download

dentifying factors influencing the intention of urban consumers to choose traditional markets to buy fresh food in the South Central Coast region; Make recommendations to the subjects involved in a business in the traditional market system and the state management agencies in the Southern coastal provinces to propose solutions and policies to attract consumers and consumers, increase loyalty and competitiveness of traditional markets under the pressure of the modern trading system.

13p mmlemmlem_124 22-12-2020 32 1   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

In order to reach the reseach goal, this study needs to achieve three objectives as follows: (1) Systematizing literature related to the topic of customer complaints; (2) Identify and measure the influence of atecedents of compaint intention of customers who using telecom service in Mekong Delta region; (3) Proposing management implications to motivate consumers to complain directly to telecom service providers in the Mekong Delta region.

24p kequaidan6 15-07-2020 34 1   Download

The study is focused on the consumers belonging to Bengaluru city. A wide range of research in this area was referred to review the work done by various researchers, which lead to the development of research framework.

8p guineverehuynh 21-06-2020 13 1   Download

The purpose of this study is to identify the main factors influencing consumer’s behavior while travelling to Ukraine. The object of the study was the sample of people who are consumers of touristic services in Ukraine.

11p christabelhuynh 04-06-2020 30 2   Download

This  study  explores  brand  loyalty  behaviour  on  soft  drinks  and  examines  key  brand  loyalty factors:  brand  name,  product  quality,  price,  style,  store  environment,  promotion  and  service quality. Consumers are classified into two categories by their degree of brand loyalty: hard-core  loyal  customers  and  brand  switchers.

105p nguyenyenyn117 17-06-2019 77 7   Download

Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

49p bautroibinhyen11 03-01-2017 81 6   Download

After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.

35p allbymyself_06 28-01-2016 114 9   Download