Including marketing

Part 1 of ebook "Strategic management in construction (Second edition)" provides readers with contents including: techniques for the strategic planner; portfolio management, delphi techniques and scenarios; marketing and promotional strategies in construction; a synthesis of strategic management in construction; strategic management in the construction industry; entry and exit barriers exist in an industry; core business, core competencies and distinctive capabilities;...

96p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "Construction supply chain management: Concepts and case studies" provides readers with contents including: concepts; the concept and development of supply chain management in the UK construction industry; culture in supply chains; learning to co-operate and co-operating to learn: knowledge, learning and innovation in construction supply chains; marketing and pricing strategy;...

128p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "Marketing and social construction: Exploring the rhetorics of managed consumption" provides readers with contents including: Chapter 1 - Marketing, ideology and an excess of reflex; Chapter 2 - Social construction and the tango rhythms of marketing method; Chapter 3 - All together now, what is marketing;...

111p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Marketing and social construction: Exploring the rhetorics of managed consumption" provides readers with contents including: Chapter 4 - Mediated marketing and communications; Chapter 5 - Marketing's birth, death, re-rebirth and re-re-resurrection; Chapter 6 - Tell me, George, where did it all go wrong; Chapter 7 - Marketing and social construction, knowledge, critique and research in marketing;...

123p mothoiphong 28-06-2024 2 1   Download

Part 2 of ebook "Proceedings of the 21st International symposium on advancement of construction management and real estate" provides readers with contents including: examining critical factors affecting knowledge transfer in public-private partnership (PPP) projects; explication of challenges with acceptance of marketing functions in the management of construction business enterprise; factors influencing safety training transfer on construction sites; factors influencing the construction time and cost overrun in projects; feasibility analysis of using construction and demolition waste in se...

789p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "Retirement portfolios: Theory, construction, and management" provides readers with contents including: framing the problem; portfolio focus and stage of life; the top-down view; the importance of lifestyle flooring; flooring with capital markets products; adapting portfolios for retirement income; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs;...

128p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Retirement portfolios: Theory, construction, and management" provides readers with contents including: managing portfolios for retirement income; rebalancing retirement income portfolios; active risk management for retirement income portfolios; making it happen; the transition phase; putting together the proposal; market segmentation; products and example portfolios; preparing your client for a retirement income portfolio;...

178p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "Retirement portfolios workbook: Theory, construction, and management" provides readers with contents including: questions of portfolio focus and stage of life; a short primer on economic models of retirement income; the importance of lifestyle flooring; annuities and longevity insurance; flooring with capital markets products; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs;...

100p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Retirement portfolios workbook: Theory, construction, and management" provides readers with contents including: solutions of the importance of lifestyle flooring; flooring with capital markets products; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs; rebalancing retirement income portfolios; active risk management for retirement income portfolios; the transition phase; putting together the proposal; market segmentation; products and example portfolios; preparing your client for a retirement income...

110p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "Supplier relationships to family firms" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Relationship quality in business to business customer-supplier relationships; Chapter 3 - Family business research and stakeholder relations; Chapter 4 - Supplier relationships to family firms;...

93p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: mapping market scenarios; understanding international business; international finance; economic and cultural dynamics; political and legal factors;...

132p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: preparing destination markets; market research and organizational design; internal and external fit; segmentation, targeting, and positioning; developing functional strategies; international pricing and distribution strategies;...

211p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 1 - The digital advertising big bang; Chapter 2 - Setting and measuring digital campaign goals; Chapter 3 - Defining online audiences; Chapter 4 - Creating the perfect online marketing message; Chapter 5 - Digital display advertising;...

111p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...

135p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Targeting using augmented data in database marketing: Decision factors for evaluating external sources" provides readers with contents including: Chapter 1 - Introduction to data augmentation in marketing; Chapter 2 - Strategic motivation for data augmentation; Chapter 3 - Literature review on data augmentation; Chapter 4 - Methodological framework for data augmentation;...

157p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Targeting using augmented data in database marketing: Decision factors for evaluating external sources" provides readers with contents including: Chapter 5 - Test design for evaluating the source characteristics; Chapter 6 - Analysis of data augmentation KPIs; Chapter 7 - Analysis of results and test of hypotheses; Chapter 8 - Limitations of data augmentation and outlook; Chapter 9 - Summary;...

204p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the universe of luxury; the global luxury market; the luxury market in Brazil; who are the luxury consumers in Brazil; communication, advertising and events; distributing luxury products and services in Brazil;...

98p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the wealthiest and most powerful cities in Brazil; challenges for the luxury market in Brazil; the potential of the Brazilian luxury market; successful Brazilian enterprises; the future for Brazil and its luxury market; participating in the market as entrepreneur or employee;...

97p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: the fight against corporate autism in industrial companies; misinterpreting customer orientation; a conceptual framework for understanding technical products; exploring industrial markets; industrial market segmentation; industrial product design and development;...

223p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: organizing an industrial company’s marketing and sales department; the industrial sales force; the distribution of technical products; industrial branding; pricing technical products; introducing new technical products into the market;...

217p giangmacvien 22-06-2024 1 1   Download