Marketing and sales

Xem 1-20 trên 458 kết quả Marketing and sales
  • This study investigates the impact of changes in business condition such as economy and tourism growth especially with or without crisis events on the profitability of accommodation service companies listing in Vietnam stock market. The indicators of corporate profitability under consideration are return on sales (ROS), return on assets (ROA) and return on equity (ROE).

    pdf7p alucardhellsing 04-05-2022 3 1   Download

  • An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...

    pdf280p chenlinong_0310 23-02-2022 7 0   Download

  • The retail industry in Vietnam has received a great contribution from supermarket chains. With the explosion of urban areas, the supermarket chains have gradually replaced the role of markets. However, the retail industry is highly competitive, requiring businesses in this industry to have appropriate strategies to survive and develop sustainably.

    pdf5p viericschmid 12-01-2022 5 0   Download

  • In the long term, the OCPB may adjust to be a quasi-organization that is autonomous. Consumers should also be more aware of business fraud and learn to be more protective to eliminate some problems. If self-regulation were in place, specific legislation might not be needed, but could instead be integrated into general legislation, for example, contract and criminal law as in the USA and perhaps in Malaysia in the near future.

    pdf6p guernsey 28-12-2021 3 0   Download

  • Lecture Product Design and Development (5e) - Chapter 9: Concept testing. After completing this section, you will understand knowledge about: product development process, concept development process, concept testing is used for several purposes, concept testing process, communicating the concept, verbal description, survey format,...

    ppt31p bachkhinhdaluu 03-12-2021 1 0   Download

  • The results reveal positive influence of independent variables on dependent variable, the raising demand on travelling and mobile first trend of young consumer. To be more detailed, EWOM is the strongest factor while social network, here is Facebook, has weakest effect. Online advertising gives a moderate influence on young traveller consumption. As a result, company should spend more efforts on raising customer’s feedback, keeping good relationship and doing higher level of after sale services rather than simply promote their social network accounts.

    pdf7p huyetthienthan 23-11-2021 5 1   Download

  • The online shopping cannot be considered as an emerging trend because it has become a standard way of doing business. The focus of online retailers’ interest should be aimed at the customer behavior during purchasing process. The aim of this paper is to describe and analyze the use of Internet in the pre-purchase stage of customers in selected countries. We found that there is a significant negative correlation between development indicators of nations and the use of Internet in pre-purchase stage of shopping.

    pdf6p huyetthienthan 23-11-2021 3 0   Download

  • The purpose of this paper is to provide an overview of impulse buying behavior and the factors at the pointof-sale affecting this behavior of consumers from the perspective of many different researchers. Based on the content of the research, the article will classify the various factors at the point-of-sale affecting impulse buying behavior and further develop the research framework suggesting the direction of further research on impulse buying behavior in the socio-economic context of Vietnam.

    pdf13p huyetthienthan 23-11-2021 0 0   Download

  • For all businesses, inventory plays a very important role in the process of production and business. Consequently, inventory control is essential to make sure that it is enough. If the inventory level is too high, the price will increase, which makes it difficult to compete with our competitors in the market. Conversely, if the inventory level is low, it will reduce sales, causing stagnation in production.

    pdf7p huyetthienthan 23-11-2021 15 0   Download

  • Lecture Principles of Marketing - Chapter 16 Personal selling and Sales promotion learning objectives: The Nature of Personal Selling; The Role of the Sales Force; Managing the Sales Force; The personal selling process; Sales promotion.

    ppt41p caphesuadathemtac 09-11-2021 6 0   Download

  • Lecture Principles of Marketing: Lesson 7. After completing this section, you will understand the knowledge about portfolio analysis and marketing process. A tool by which management evaluates the various business making up the company.Making more sales to current customers without changing its products.

    pdf32p bachtudu 30-09-2021 8 0   Download

  • Lecture Principles of Marketing: Lesson 34. After completing this section, you will understand the knowledge about the five m’s of advertising, major advertising decisions, media scheduling and Sales patterns (seasonal), repurchase cycles, and competitors’ activities are the most important variables,

    pdf57p bachtudu 30-09-2021 0 0   Download

  • Chapter 17 - Personal selling and sales management. What you should learn from chapter 17: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions,...

    ppt15p lovebychance05 01-06-2021 12 1   Download

  • Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...

    ppt15p lovebychance05 01-06-2021 4 1   Download

  • Chapter 10 - Marketing/sales/collection/customer support process: Recording and evaluating revenue process activities. After completing this chapter, students will be able to: Describe how revenue activities are analyzed and recorded in the accounting system, explain how cost of goods sold activities are analyzed and recorded in the accounting system using FIFO and/or LIFO costing, discuss how uncollectible accounts are recorded,...

    ppt14p lovebychance05 01-06-2021 1 0   Download

  • To study the scientific basis to build the optimal calculation model of electricity sales for the system of staged reservoirs under competitive power generation conditions in order to provide operational instructions in combination with the coordination chart deliver the full annual output contract and drive to the largest revenue.

    pdf27p hobbsandshaw 09-06-2021 6 0   Download

  • With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

    doc28p kethamoi12 15-05-2021 1 0   Download

  • Multistage sampling design was adopted to study the constraints in marketing of cattle in Beed district of Maharashtra. The study sample comprised of two cattle market 15 sellers, 15 buyers and 15 middlemen from each market were selected randomly. The study revealed that Hatta method of sale and inadequate market facility were the top two constraints ranked by seller and buyers in in cattle market.

    pdf4p caygaocaolon11 21-04-2021 5 0   Download

  • In this paper, we present a index of potential for selected cities based on revenue from sales, net profits, assets, and market value for selected sectors of the economy (CCI). Research has shown that the energy sector is one of the leading sectors in the world economy, both in terms of corporate financial performance and as a whole. However, the energy sector is a dominant sector in relatively few cities around the world (Beijing, Moscow, Houston, the Hague). At the same time, the energy sector is considered not very stable relative to other sectors of the economy.

    pdf8p caygaocaolon11 18-04-2021 6 0   Download

  • Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?

    ppt34p lovebychance01 25-04-2021 9 1   Download



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