Media content

Part 2 of ebook "Experimental and theoretical advances in fluid dynamics" provides readers with contents including: multiphase flow and porous media; convection, diffusion and heat transfer; rheology and granular media; viscous flow; gallery of fluids; visualization of structures in non homogeneous flows; oil filaments produced in a stirred tank; fiber optic micro-bubble generator; dipolar vortex in a rotating system; super free fall of liquids in conical containers;...

266p tuongmothua 11-07-2024 0 0   Download

There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.

19p vialicene 02-07-2024 0 0   Download

Part 1 of ebook "Discursive constructions of corporate identities by Chinese banks on Sina Weibo: An integrated sociolinguistics approach" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Literature review; Chapter 3 - Theoretical framework and research methods; Chapter 4 - Heterogeneous corporate identities of banks on Sina Weibo;...

73p mothoiphong 28-06-2024 5 1   Download

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...

135p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 1 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 1 - Perceptions, stereotypes and media image of the developing world; Chapter 2 - Factors influencing the media image of developing countries; Chapter 3 - Marketing and destination branding; Chapter 4 Tourism marketing for destinations with negative images;...

89p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Tourist destination images and local culture: Using the example of the United Arab Emirates" provides readers with contents including: Chapter 8 - The qualitative media analysis; Chapter 9 - The qualitative interviews; Chapter 10 - Data analysis and research findings; Chapter 11 - Discussion and conclusion;...

103p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...

196p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 1 - Introduction to social media management; Chapter 2 - Definitions, social media types, and tools; Chapter 3 - Social media strategy and return on investment; Chapter 4 - Online advertising and viral campaigns; Chapter 5 - Social customer relationship management;...

129p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 6 - Search engine optimization; Chapter 7 - Sentiment analysis and opinion mining (Business intelligence 1); Chapter 8 - Social network data and predictive mining (Business intelligence 2); Chapter 9 - e-Recruitment; Chapter 10 - Crowdfunding; Chapter 11 - Legal and ethical issues in social media; Chapter 12 - Wrap-up;...

133p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: search engine optimization and ethical leadership strategies; search engine ranking a SEO strategy; the integration of social networks in the competitiveness of cooperation networks; how are new media changing the working environment; the importance of trust in information security in interconnected organisations;...

83p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Advances in advertising research (Vol. V: Extending the boundaries of advertising)" provides readers with contents including: TV advertising and product placement; media multitasking with television news; modeling the impact of context perceptions on the effectiveness of brand placement; cultural, gender, and age issues in advertising; globe cultural dimensions; the advertising literacy of primary school aged children;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: why the digital revolution is challenging you and why you have to act now; digital darwinism and the social revolution; big data and technology; how the social revolution is to be managed;...

140p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Managing online reputation: How to protect your company on social media" provides readers with contents including: understanding the threats; defining online reputation threats; strategic and financial threats; social and environmental threats; behavioral and legal threats; operational and technological threats;...

99p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Managing online reputation: How to protect your company on social media" provides readers with contents including: managing incidents; formulating the right response; the furious customer; the rogue employee; the committed activist; the hostile journalist; the backfiring campaign; handling crises; the changing face of crises;...

150p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Public relations in China: Building and defending your brand in the PRC" provides readers with contents including: Chapter 1 - The basics and first steps; Chapter 2 - Public relations and the Chinese government; Chapter 3 - Working with the media in China;...

138p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Public relations in China: Building and defending your brand in the PRC" provides readers with contents including: Chapter 4 - Public relations and corporate change in China; Chapter 5 - Crisis management in China; Chapter 6 - Social media and public relations in China; Chapter 7 - Conducting effective PR in China; Chapter 8 - 360-degree PR in China; Chapter 9 - Public relations agencies in China

101p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: a research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge markets; building trusted social media communities; methods for researching trust and credibility;...

105p giangmacvien 22-06-2024 1 1   Download