Mobile commerce

Lecture Electronic commerce - Chapter 9: Mobile Computing and Commerce and Pervasive learning objectives: Describe the mobile computing environment that supports m-commerce (devices, software, services). Describe the four major types of wireless telecommunications networks. Define mobile commerce and understand its relationship to e-commerce. Discuss the value-added attributes, benefits, and fundamental drivers of m-commerce. Discuss m-commerce applications in finance, shopping, advertising, and provision of content. Describe the application of m-commerce within organizations.

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Modelling the diffusion of mobile commerce in a country is a difficult task due to the non-linear, complex and uncertain nature of its operating environment. Conventional analytical techniques are of limited use in this context, and a System Dynamics approach is more appropriate to model such a complex system.

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This study fill the gaps in exploring individual differences to predict consumer behaviors in mobile commerce context (Ovčjak et al., 2015, Sanakulov and Karjaluoto, 2015, Zhang et al., 2012). Particularly, the relative role of CFC-Immediate and CFC-Future in relation with perceived risk and perceived security, to predict consumer continuance intention to use mobile commerce is investigated in the current study.

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This chapter aims at providing a research background on mobile commerce. Also, this chapter postulates the research gaps. Briefly, it is the if and how the perception of risk and security simultaneously affects continuance intention to use mobile commerce under the influence of considerations of future consequences that generates the need to conduct this study. Also, based on the research gap, this study delineates the research methodology and research scope. Regarding the research methodology, this research includes two studies: the pilot study and the main study.

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Bài thuyết trình: Building an E-commerce Presence: Websites, Mobile Sites and Apps trình bày cách xây dựng website thương mại điện tử, các yếu tố quan trọng trong thiết kế thành công website, các phàn nàn thường gặp của khách hàng về các websites, tìm hiểu về website Thế giới di động.

36p nluu9184 10-05-2014 138 11   Download

Mô hình B2B (Business to Business) Mô hình B2C (Business to Consumer) Mô hình C2C (Consumer to Consumer) Mô hình Mobile- Commerce Mô hình B2G (Business to Government) Mô hình G2C (Government to Consumer)

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1. Harry trả tiền vé tàu điện ngầm bằng cách slide thẻ plastic qua thiết bị đọc thẻ tại lối vào nhà ga. Đây là ví dụ minh họa của công nghệ nào? a. GPS technology b. A proximity card c. mSCM D. Telemetry 2. Hãy chỉ ra hai lợi ích lớn nhất của B2B mobile commerce:

4p toquangphuc90 09-03-2011 326 152   Download

Summary and Introduction Broadband wireless communications have gained an increased interest during the last few years. This has been fuelled by a large demand on high frequency utilisation as well as a large number of users requiring simultaneous high data rate access for the applications of wireless mobile Internet and e-commerce.

9p doroxon 18-08-2010 88 7   Download