The role of marketing

This study examines the Vietnamese government’s role in marketing the country as a global tourist destination, focusing on marketing strategies, resource allocation, policy implementation, industry collaboration, and responsible tourism promotion.

7p viyamanaka 06-02-2025 2 1   Download

The research results serve as both a theoretical contribution and practical content for firms in the content marketing market. By recognizing the pivotal influence of consumer experiences, related firms can tailor their marketing strategies more effectively, enhancing consumer engagement and fostering sustainable decision-making practices.

8p tuetuebinhan000 23-01-2025 2 2   Download

With firm-wide big data analytics capability growing rapidly, academics and practitioners have been considering the mechanism through which big data analytics capability can leverage innovation capability. This article analyzes the influence of big data analytics capability on both two types of innovation capability: incremental and radical, with the mediating role of total market orientation.

9p tuetuebinhan000 23-01-2025 2 2   Download

The Vietnamese stock market experiences significant growth in 2022, with the VN-Index reaching a peak of 1,528.57 points and the market capitalization of stocks on the Ho Chi Minh City Stock Exchange approaching nearly 6 trillion VND. The study highlights the critical role of capital mobilization, not only for securities companies but also for other enterprises and businesses operating in various sectors.

6p tuetuebinhan000 23-01-2025 3 2   Download

Chapter 7 - Quản trị bảo mật cho hệ thống (Security management system). After studying this chapter you will be able to: Understand the purpose of a network firewall and the kinds of firewall technology available on the market; understand the role of routers, switches, and other networking hardware in security; determine when VPN or RAS technology works to provide a secure network connection.

76p nhanmotchut_3 20-10-2016 71 5   Download

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 63 5   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 11 1   Download

This is an historical study on the development of accounting in Vietnam, by examining the role of the state in the evolving professionalization of the accounting profession in the colonial and post-colonial periods. The Vietnamese accounting profession has been defined by the state, given that the development has been led by the state and subject to state regulations. Puxty et al. (1987) work which recognizes the State, Market and Community principles has provided the theoretical framework, to help understand the factors underpinning the development of the accounting profession in Vietnam.

462p runthenight04 02-02-2023 11 2   Download

Initial public offerings (IPOs) underpricing is a widely researched area in finance literature. Yet, empirical evidence demonstrating and theoretical models explaining differences in underpricing across countries have remained an enigma in academia for a long time. This thesis consists of three independently interconnected essays that explain differences in underpricing observed across the Group of Twenty (G20) IPO markets.

365p runthenight04 02-02-2023 9 2   Download

This dissertation addresses calls from both tourism and marketing researchers for a holistic framework and comprehensive examination of the role that the country cue plays in consumer behavior (Josiassen and Harzing 2008; Maheswaran et al. 2013). It provides much needed advancement to both the tourism and marketing research discipline by conceptualizing and empirically examining various pathways through which the country cue manifests in tourists’ and consumers’ behavior.

179p runthenight04 02-02-2023 11 3   Download

This research develops a rich theoretical and empirical understanding of embeddedness by way of three dimensions (structural, relational and cultural), and investigates its implications for actors’ value co-creation behaviours and value-in-context outcomes. In addition, the research refines co-creation perspectives by examining a central boundary condition of co-creation processes. The data was collected in an online service environment and was analysed using structural equation modelling techniques.

183p runthenight04 02-02-2023 13 2   Download

The objectives of this thesis are: To determine shareholder wealth effects in relation to the announcement of inclusion in a social index; to understand the determinants of the valuation effect due to inclusion in a social index; to investigate the mediating role of institutional investors; to address the endogeneity issue that is inherent in our study; to test whether CSR is a strategic engagement by firms to retain market value.

303p runthenight04 02-02-2023 14 2   Download

This thesis provides solid evidence to support the notion that idiosyncratic volatility plays a significant role in Australian equity markets. Therefore, it should not be ignored but instead should be considered when evaluating the performance of Australian stock portfolios and pension funds. It can also be used to predict Australian economic conditions.

214p runthenight04 02-02-2023 10 2   Download

Many East Asian economies experienced rapid economic growth since the early 1960’s, with Singapore and Malaysia being two of the best performers. Various factors have contributed to this growth. They include export-orientated policies, capital investment, a market-friendly approach and an institutional regulatory framework that attracts foreign investors. Another factor is the role of human capital in the form of formal and informal education. Human capital has been researched at both the theoretical and empirical levels.

247p runthenight04 02-02-2023 9 2   Download

Corporate bond ratings published by rating agencies play an important role for both companies and market participants because they provide information about the quality and marketability of various bond issues. For this reason, the rating changes announced by rating agencies must be carefully examined to assess their relevance and usefulness to market participants. The overall objective of this study is to examine whether bond rating changes announcements contain pricing-relevant information, and this objective is supported by six specific aims.

241p runthenight04 02-02-2023 11 4   Download

This thesis is organized as a historical study which aims to investigate the development of the accounting profession in Thailand between 1948 and 2010. It includes critical views from relevant people in the profession. The thesis emphasizes the development of the accounting profession in the private sector (corporate sector) (such as listed companies, accounting associations, and the stock exchange) where the accounting profession has played a significant role in the development of the Thai economy.

302p runthenight04 02-02-2023 13 2   Download

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 20 2   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 12 4   Download

With a view of providing investors with a better understanding of the risk and return relationship in the A-share market over the past decade, this thesis adapts several empirical models to the circumstances in China and conducts four empirical analyses. The analysis is undertaken employing the returns on the Chinese A-share market, the Chinese B-share market and the Hong Kong H-share market together with a series of developed stock markets.

196p runthenight04 02-02-2023 11 3   Download

The increasingly important role played by family firms in China’s fledging capital market calls for a better understanding of how it works and is governed. This study aims to explore how corporate governance issues in family firms are tackled from the perspective of investor protection. The thesis addresses the question by first presenting theoretical models showing the relations among investor protection, family governance, and agency costs in family firms.

229p runthenight04 02-02-2023 13 4   Download