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Đáp án đề thi tốt nghiệp cao đẳng nghề khóa 3 (2010-2012) - Nghề: Quản trị doanh nghiệp vừa và nhỏ - Môn thi: Thực hành nghề - Mã đề thi: DA QTDNVVN-TH27

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Đáp án đề thi tốt nghiệp cao đẳng nghề khóa 3 (2010-2012) - Nghề: Quản trị doanh nghiệp vừa và nhỏ - Môn thi: Thực hành nghề - Mã đề thi: DA QTDNVVN-TH27 nhằm mục đích giúp các bạn củng cố kiến thức về Quản trị doanh nghiệp vừa và nhỏ. Mời các bạn tham khảo.

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Nội dung Text: Đáp án đề thi tốt nghiệp cao đẳng nghề khóa 3 (2010-2012) - Nghề: Quản trị doanh nghiệp vừa và nhỏ - Môn thi: Thực hành nghề - Mã đề thi: DA QTDNVVN-TH27

  1. CỘNG HÒA XÃ HỘI CHỦ NGHĨA VIỆT NAM Độc lập – Tự do – Hạnh phúc ĐÁP ÁN ĐỀ THI TỐT NGHIỆP CAO ĐẲNG NGHỀ KHÓA 3 (2010 – 2012) NGHỀ: QUẢN TRỊ DOANH NGHIỆP VỪA VÀ NHỎ MÔN THI: THỰC HÀNH NGHỀ Mã đề thi: DA QTDNVVN - TH 27 KẾT ĐIỂM Phần CÁC TIÊU CHÍ CHẤM QUẢ TỐI ĐA Bài 1 70 điểm 1.1 Trang bìa và mục lục 2 điểm KẾ HOẠCH KINH DOANH Công ty Thương Phú Địa chỉ: Điện thoại: Giám đốc: Đồng Nai, 2011 1.2. Phần tóm tắt 8 điểm gồm các phần gợi ý: - Mục đích của kế hoạch : + Mục đích về hoạt động công ty + Mục đích huy động vốn + Mục đích giới thiệu - Công ty: Giới thiệu khái quát tên công ty và loại hình công ty - Sản phẩm: Giới thiệu khái quá sản xuất cái gì - Triển vọng (tiềm năng, cơ hội….): - Quản lý: xây dựng đội ngũ quản lý như thế nào, - Nhu cầu tài chính - Kết quả dự kiến: 1.3. Phân tích thị trường: 20 điểm - Khái quát về nhu cầu (vĩ mô, vi mô, Thị trường chung, thị trường khu vực… tùy vào dữ liệu có được) - Khái quát thị trường phân phối trong hiện tại - Kế hoạch thâm nhập thị trường mới. - Phân khúc thị trường - Chiến lược sản phẩm cho từng thị trường.
  2. - Phân tích các đối thủ cạnh tranh - Những thông tin khác nếu có 1.4. Công ty - Khái quát về lịch sử nếu có 10 điểm - Mô tả loại hình doanh nghiệp (tư nhân, TNHH, cổ phần….) - Chủ sở hữu - Mô tả địa điểm - Lĩnh vực, ngành nghề kinh doanh - Mục tiêu ngắn hạn trung hạn và dài hạn - Những khó khăn và trở ngại trong tương lai - Bạn theo đuổi mục tiêu kế hoạch như thế nào (Nêu lý do và cách thức). Thông tin khác nếu có 1.5. Sản phẩm dịch vụ - Mô tả sản phẩm; dịch vụ 10 điểm - Lợi ích cốt lõi sẽ cung cấp cho thị trường - Cơ cấu sản phẩm (có mấy loại, tỷ trọng sản lượng sản xuất…) - Vị trí thương hiệu (nếu có) - Những đặc trưng độc đáo vượt trội (về chất lượng, đặc tính…) - Kế hoạch về việc phát huy lợi thế và cải tiến sản phẩm. - Thông tin khác nếu có 1.6. Kế hoạch Marketing - Khái quát lại thị trường mục tiêu 10 điểm - Chiến lược quảng cáo tiếp thị + Dự định chi bao nhiêu cho quảng cáo (lưu ý dữ liệu ỏ phần 1 và phụ lục) + Các cách thức quảng cáo + Chiến lược cạnh tranh để tăng thị phần (chiến lược nào áp dụng chủ yếu): ► Chiến lược về giá ► Chiến lược về sản phẩm ► Chiến lược về khuyến mãi - Dự kiến sản lượng và doanh thu (chú ý dữ liệu phần phụ lục) 1.7. Tổ chức quản lý - Ban giám đốc (mấy người, nhiệm vụ cuat từng 10 điểm người) - Sơ đò bộ máy tổ chức (vẽ ở phẩn phụ lục) - Có sử dụng dịch vụ tư vấn nào không:
  3. + Tư vấn kiểm soát tài chính (kiểm toán…) + Tư vấn phát triển sản phẩm mới + Tư vấn về dự án, xây dựng - Công tác nhân sự: + Công ty có bao nhiêu lao động, nêu cơ cấu lao động và khái quát công việc của họ. Bài 2 Tự chọn, do trường biên soạn 30 điểm TỔNG SỐ ĐIỂM 100 Qui đổi tổng số điểm về thang điểm 10 : ……… (bằng chữ ...……………) …………..,ngày……tháng……năm ……. CÁC MẪU BIỂU THAM KHẢO
  4. PHẦN THI THỰC HÀNH LẬP KẾ HOẠCH KINH DOANH
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PHẦN TÓM TẮT ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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PHẦN NỘI DUNG 1.PHÂN TÍCH THỊ TRƯỜNG ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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  10. 2.CÔNG TY ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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  11. ....................................................................................................................................................... 3. SẢN PHẨM ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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  14. ....................................................................................................................................................... 4. KẾ HOẠCH MARKETING ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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  17. ....................................................................................................................................................... 5. TỔ CHỨC QUẢN LÝ ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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  19. ....................................................................................................................................................... 6. KẾ HOẠCH TÀI CHÍNH ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... ....................................................................................................................................................... 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