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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 5: Measurement
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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 5: Measurement. After reading this chapter, you should be able to: Understand that measurement is a process, explain the principle that numbers have no inherent meaning until the researcher assigns or imposes meaning, develop categories for nominal data that are mutually exclusive, exhaustive, and equivalent,...
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