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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 8: Surveys and questionnaires
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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 8: Surveys and questionnaires. After reading this chapter, you should be able to: Design a survey or questionnaire to answer a research question or test a hypothesis; select the survey format (self-report, faceto-face, phone, or online) that will best serve the purpose of the survey; select existing or develop appropriate questionnaire items and response sets;...
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