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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 16: Qualitative methods of data collection

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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 16: Qualitative methods of data collection. After reading this chapter, you should be able to: Select effective and appropriate data observation strategies; document data as evidence in complete and detailed notes; distinguish among the various forms of qualitative research methods; select the most appropriate qualitative research method for your research purpose or research question;...

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