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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 17: Analyzing qualitative data
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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 17: Analyzing qualitative data. After reading this chapter, you should be able to: Distinguish between emic and etic readings of data, distinguish between the analysis and interpretation of qualitative data, write an analytical memo, search textual data for relevant codes to be analyzed,...
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