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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 6: Populations, samples, and sample size

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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 6: Populations, samples, and sample size. After reading this chapter, you should be able to: Describe the distinctions among population, sampling frame, and sample; identify the population and sampling frame to select an appropriate sample; argue for how results from a sample are generalizable to its population.

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