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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 12: Quantitative analysis of text
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Lecture Communication research: Asking questions, finding answers (4/e) - Chapter 12: Quantitative analysis of text. After reading this chapter, you should be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, identify appropriate uses of interaction analysis, explain the basic processes for conducting a research study using interaction analysis,...
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