Một số vấn đề về phát triển thị trường nội địa đối với các doanh nghiệp may Việt Nam

MOT S 6 VAN Di yi PHAT TRI^N THJ TRI/ONG NOI DJA<br /> 061 V6l CAC DOANH NGHI$P MAY VI£T NAM<br /> D a n g Thi Kim Thoa*<br /> Trong xu the hdi nhgp kinh te todn cdu, bdt chdp nhieu khd khan tha thdch, Viet Nam<br /> dang Id mdt trong nhUng nUdc phdt huy dUdc the mgnh tiim ndng vd y chi tU cUdng cua ddn<br /> loc Nhieu sdn phdm, ngdnh hdng dd vd dang tUng bUdc chii'm llnh thi trUdng qud'c ti', trong<br /> dd det may ludn Id mdt trong nhQng nhdm ngdnh ddn ddu ve kim nggch xudt khdu cua cd<br /> nUdc. Tuy nhien, vdi thi trUdng ndi dia thi hdu nhU bi bd ngo vd cd phdn it dUdc quan tdm,<br /> mdc dil nhu cdu tieu dung ve mac cua hdn 86 trieu ddn ngdy mgt tdng cao. Hgu qud Id sdn<br /> phdm may mac cua Viet Nam bi lep ve, bi cdc nhdn hiiu nUdc ngodi ldm khuynh ddo vd eo<br /> nguy cdthua tgi sdn nhd. Bdi vii't ndy phdn tich vdgdiy mgt so'vdn di phdt trien thi trUdng<br /> ndi dia cua cdc doanh nghiip may Viet Nam.<br /> 1.<br /> <br /> N h C n g c o n s o t r a i ngifpic<br /> <br /> Nam 2011 vQa qua Ifl mQa gat bdi thu<br /> cua ngflnh ddt may Viet Nam. Theo Bp Cdng<br /> thQdng, ddt may tid'p tuc Ifl ngflnh xufl't<br /> k h i u manh nhfl't, dat 15,6 ty USD, tfing<br /> 38% so vdi n a m 2010, cao nhfi't trong 5 nam<br /> qua. Vdi kd't qua dd, nganh tie'p tuc giQ vi tri<br /> so' 1 trong hogt dpng xufi't k h a u ciia ca nQdc.<br /> Diem noi bat v l hoat dpng ngoai thUdng cua<br /> nganh det may nam 2011, dd Ifl da sufi't sidu<br /> 6,5 ty USD.<br /> Thi trUdng chinh xufl't k h i u ddt may vfln<br /> <br /> Ifi My, EU vfl Nhfit Ban, chilm 80% td'ng<br /> kim nggch xufl't k h i u . Nguydn nhfin chinh<br /> khien xufl't k h i u det may nam nay cao nhfi't<br /> trong 5 nfim qua, dd Ifl cac ddn hflng xufi't<br /> k h i u vflo cflc thi trUdng t r u y i n thd'ng deu<br /> tflng nhU: My tflng 14%, chau Au tflng 41%,<br /> Nhfit Ban tfing 52%. Ngofii ra, gia xufl't<br /> k h a u tflng cung ddng gdp trdn 12% vflo toe<br /> dp tfing trUdng kim ngach ndi trdn. Dang<br /> lUu y Ifl mpt so' thi trudng xufi't k h i u det<br /> may mdi nd'i nhQ Han Qudc, Dfli Loan,<br /> Canada cung gdp p h i n Iflm tflng kim ngach<br /> xufi't k h i u cua ca nganh.<br /> <br /> Kim ngach xu^t kh^u det may qua cdc nflm<br /> <br /> 2005<br /> <br /> 2006<br /> <br /> 2007<br /> <br /> 2008<br /> <br /> 2009<br /> <br /> 2010<br /> <br /> 2011<br /> <br /> IKNXK(trUSD)<br /> Ngudn: Hiep hdi Ddt may Viet Nam<br /> 'Dang Thi Kim Thoa, Thac sy kinh te, Dai hoc Kinh te quo'c dfln.<br /> ^<br /> <br /> QUAN LY KINH T£<br /> <br /> Stf 47 (5+6/2012)<br /> <br /> KINH NGHIEM THIfti TiPM f j ^<br /> <br /> MOT S6 VAN D^ ve TRI^N KHAI THI TRL/dNG...<br /> <br /> Bdn canh nhQng eon sd' xufl't khau gay fl'n<br /> tQdng, thi p h i n may mae tren thi trQdng npi<br /> dia lgi rfl't am dam, thfim ehi edn khdng c6<br /> so lidu tong ke't. ThUc td' do nhieu ly do khac<br /> nhau, trong nhQng n a m g i n dfiy san p h i m<br /> may mac Trung Qud'c tQ cfi'p thfi'p dd'n trung<br /> binh trfin ngflp thi trQdng Vidt Nam tQ<br /> thanh thi de'n ndng thdn, tQ m i i n nui dd'n<br /> hai dao, di vflo tQng ngo ngach cflc vung xa<br /> xoi heo lanh, dau dau eung tim thfi'y cac logi<br /> flo q u l n Trung Qud'e bay bfln la liet tren cac<br /> sap hflng, cQa hidu, via he vdi du loai p h i m<br /> cfi'p, da dang ve mflu ma, phong phu ve<br /> chung loai, hdp thdi trang trong bo'n mua,<br /> gifl ca lgi re ba't ngd, dung vdi tfim ly ngUdi<br /> tieu dung, nhfi't Ifl d cac vung ndng thdn.<br /> Trong khi do, san phflm may mac cua cflc<br /> doanh nghidp npi dia dupe cfic chuyen gia<br /> trong ngflnh tdng kd't gpn trong mfi'y dac<br /> diem sau: phuc vu dai tra vdi mQc gifl tQ re<br /> de'n trung binh, san p h i m thQdng thiet ke'<br /> gan gid'ng nhau, khong cd dQpc hinh anh<br /> nhfl thid't kd' rieng bidt trdn tQng san<br /> pham... Cac n h a n hieu nude ngoai g i n nhU<br /> dang Ifi'n ludt d phan doan cao cfi'p bdi thUc<br /> t l khd CO thQdng hieu Viet nflo dp dUpc vdi<br /> cac thUdng hidu Hong Kdng hay ehfiu Au<br /> nhu Bossini, Giordano, Mango... cdn d phfin<br /> khuc thfi'p, hang may mac Viet Nam cung<br /> dang "nhQ ddn" vdi hang Trung Quo'c.<br /> 2. Cd h o i v a t i e m nflng c u a<br /> m a y m a c t a i t h i trxidng n o i d i a<br /> <br /> hang<br /> <br /> Mac du ed ve lep ve' so vdi hflng nude<br /> ngofli vfl thi trUdng xufi't k h a u nhUng khdng<br /> phai tgi thi trUdng npi dia khdng cd cd hpi<br /> cho hflng Vidt Nam. Anh hudng tieu cUc cua<br /> khung hoang kinh t l the gidi tac dpng true<br /> tid'p vfl gfiy khdng it khd k h a n dd'i vdi eac thi<br /> trudng xufi't k h i u nhU My, EU, Nhfit Ban vi<br /> t h i cflng khflng dinh thi trUdng npi dia Ifi<br /> hflu phQdng vQng chflc cua ngfinh may.<br /> ThUc td' da chQng minh trong tinh hinh xufl't<br /> khau gap nhieu khd k h a n nhu hien nay, mot<br /> sd' doanh nghidp may da n h a n h chdng tie'p<br /> cfin thi trUdng ndi dia vfi khang dinh dupc<br /> <br /> S5'47 (5+6/2012)<br /> <br /> uy tin, thUdng hidu cua minh vdi ngUdi tieu<br /> dung trong nUdc nhQ Vidt Tid'n, May 10, An<br /> Phudc, Nhfl Be... trong khi dd h l u h i t cac<br /> doanh nghidp co vd'n d i u tU trUc tid'p nUdc<br /> ngofli thi khdng thd co kha nflng nfly do phu<br /> thupc hofln toan vflo xufl't k h i u theo ddn dflt<br /> hflng ciia cdng ty me.<br /> Ben canh dd, dUdi sQ lanh dao sfing sud^t<br /> ciia Dang va Nhfl nude, mfi'y nam qua Viet<br /> Nam vfln tQng budc vUdt qua song gid, nen<br /> kinh te vfln tflng trUdng tren 6%. Su phat<br /> tridn cua n i n kinh td' kdo theo nhu eau tidu<br /> dung v l mflc ciia ngUdi dfin cung ngfiy mot<br /> tfing Idn, tuy khdng dong deu giQa cflc tang<br /> ldp xa hpi nhUng ehinh nhQng dilu do lgi<br /> tao ndn sU da dgng trong phan khuc thi<br /> trUdng, dong nghia vdi vide cac doanh<br /> nghidp may Vidt Nam cd cd hpi da dang hda<br /> dd'i tUdng phuc vu tQ cfi'p trung binh dd'n cfl'p<br /> cac. Ddng hflnh eung nhieu san phfim kinh<br /> td' khac, san pham may mac cung cd cd hpi<br /> Idn trong chQdng trinh cupc van dpng<br /> "NgUdi Viet Nam Uu tiin diing hdng Viet<br /> Nam" do Nha nQdc khdi xQdng. ChUdng<br /> trinh da va dang nhfln dUpc sU ung hp Idn<br /> cua tofin dan; tam ly tin dung hflng ndi dia<br /> dUde dinh hinh ro net, tgo cd hpi rfl't thufln<br /> ldi cho doanh nghidp Viet Nam noi chung vfl<br /> doanh nghidp may ndi ridng md rpng thi<br /> phan.<br /> Khdng chi vgy, quyet dinh phd duydt quy<br /> hoach phfit trien ngflnh cdng nghidp ddt<br /> may Vidt Nam dd'n nflm 2015, dinh hQdng<br /> d i n nam 2020 cua Bd Cdng ThUdng ngay<br /> 19/11/2008 la mdt dinh hudng chid'n lUpc vfl<br /> t i m nhin cho ngflnh det may ndi chung vfl<br /> cu t h i cho may npi dia, trong do cd quan<br /> diim phflt trien Ifi "phdt triin tdi da thi<br /> trudng ndi dia" vfi muc tidu tdng qufit Ifl<br /> "thoa mdn ngdy cdng cao nhu cdu tieu ddng<br /> trong nUdc, tgo nhiiu viec ldm cho xd hgi",<br /> vdi ty Id npi dia hoa la 50% vao nam 2010,<br /> tflng Idn 60% vao nam 2015 vfl 70% vao nflm<br /> 2020.<br /> Mpt yd'u to' thuan Idi hdn cho ngflnh may<br /> QUANLtKINHTt E ]<br /> <br /> |]3mjCINj[NGHllHI THffi TlJN<br /> <br /> mac Viet Nam Ifl nguon nlian lUc doi dflo vdi<br /> g i n 80% Ifl lao dpng nong nghidp. Vidt Nam<br /> lai la mdt nUdc c6 khi hfiu nhidt ddi gid mua,<br /> thidn nhien Uu tlfii cho phat t r i l n nguydn,<br /> phu lieu cho ngflnh may. Con ngUdi Vi^t<br /> Nam vo'n thong minh, c;"in cu, nhay bdn.<br /> ChUdng trinh xay dUng nong thdn mdi vdi<br /> 19 imu- tieu dang dUpc Dang vfl Nhfl nUdc<br /> dac bidt quan L.-'im. Ben canh dn, ngfinh ndng<br /> nghiep vfi phflt trion ndng thdn dang tQng<br /> budc chuydn dich cd cfi'u cfiy trong vfit nudi<br /> theo hudng cdng nghidp vfl liicii dgi, k6o<br /> theo sU chuyen djch cd cfl'u lao dpng trong<br /> ndng nghiep. Dfiy cung Ifl cd hdi tdt d l<br /> ngfinh may mac tuyen dung dUdc nguon<br /> nhan lUe doi dflo vdi mQc tien cdng vQa phai,<br /> nhfi't la khi doanh nghiep dQdc xfiy dQng<br /> theo quy hoach phan bd' v l ndng thdn. NgUdi<br /> lao ddng ehuyen n g b l may theo phUdng<br /> cham "ly ndng bfi't Iv hUdng" se yen tfim Iflm<br /> vide vfl cd'ng hien het minh eho doanh<br /> nghidp.<br /> Nhu vfly, ve ban cha't, thi trUdng npi dia<br /> khdng ddn gian chi la mot phan khuc thi<br /> trudng. Vdi cai nhin tofln didn, nd Ifi hfiu<br /> phQdng, Ifl diem tua cho ngfinh may vUdn ra<br /> the gidi. Sau mot thdi gian dfli bi bd ngd, dd'n<br /> nay thi trUdng npi dia da d i n khflng dinh<br /> vai tro hflu phUdng vQng chflc ciia minh. Bdi<br /> mudn eanh t r a n h dUdc tren thUPng trudng<br /> qud'e te thi trUdc het phai cgnh tranh dUpc<br /> chinh tren "sfin nhfi".<br /> 3.<br /> <br /> K h d k h a n , t h a c h thiJfc<br /> <br /> Tuy nhien, de phat trid'n thi trUdng ndi<br /> dia xQng t i m , cac doanh nghidp may mflc se<br /> gap khdng it khd khfin, thach thQc. NhQng<br /> nam trQdc dfiy, hau bet cflc chie'n lUdc phfit<br /> trien^eua nganh may d i u dUpc khuyd'n khieh<br /> vfl ho trd d l lam hflng xufi't khfi'u. Dilu nfly<br /> da tac ddng mgnh dd'n t i m nhin vfl dinh<br /> hudng cua cac doanh nghidp, hp chi chu<br /> trpng den mat hflng xufi't khau, tham chi chi<br /> Ifim gia cdng theo ddn dgt hfing vl dUdc hd<br /> trd mpi mat bdi cac chi'nh sach Uu dai. Do<br /> vay n h i i u doanh nghiep md mflm va be tfic<br /> <br /> O<br /> <br /> QUAN Lf KINH Tg<br /> <br /> MOT S6 V A N 0 ^ V^ T R I ^ N KHAI THI TRUONG...<br /> <br /> khi mudn budc chan vfio thi trUdng ndi dia,<br /> Them vflo dd, thi trUdng npi dia hien dang hi<br /> eac n h a n hidu may mfic nUdc ngofli tQ thfi'p<br /> (len cao lam cho khuynh dao vfl canh tranh<br /> khoe li§t edn eae thUdng hidu may mac npi<br /> dia cdn qua nghdo nfln, it di, cd t h i ddm trdn<br /> d i u ngdn tay.<br /> Quy hoach bo" tri xay dUng cac xUdng may<br /> vfl cd sd vfit chfi't thid't bi cho ngflnh theo<br /> vQng m i i n cdn n h i i u bfi't cfip, tfip trung chu<br /> yeu d eae thflnh phd Idn trong khi dd vung<br /> nong thdn rdng Idn chi la nhQng co sd nho,<br /> Id. Thu nhfip cua ngudi lao ddng thfi'p, mpi<br /> ehe dp sinh boat vfl quyen liji d i u chUa thQc<br /> sU dUdc quan tam dung mQc, dilu nfly c6<br /> anh hudng khdng nhd d i n tfim ly cdng nhfin.<br /> Do vfly, ngudn nhfin luc d ndng thon tuy doi<br /> dflo song hp cung khdng mfln mfl Iflm vdi<br /> n g h i may. Hien tQdng di chuyin, bd vide<br /> thudng xay ra nhfi't Ifl sau cac dip nghi dfli<br /> nhu le, Td't.<br /> Dpi ngu thid't k l thdi trang nhiiu nhQng<br /> khdng manh. H l u het cflc nhfl thiet ke th6i<br /> trang hien nay deu thid'u kid'n thQc efln ban<br /> vi quy trinh dfio tao khdng bfii ban. Rfi't<br /> n h i i u ngudi cd nfing khie'u nhUng de tim<br /> dupe nhfl thidt ke' chuydn nghidp, hdi du eac<br /> dieu kien: vQa am tudng quy trinh cdng<br /> nghd san xufl't, vQa nflm bflt dUpc nhu cau,<br /> thi hieu thi trudng khi thie't ke san pham<br /> thi qua Ifl hid'm. Day Ifl nguyen nhan chinh<br /> dfln de'n vide nhieu doanh nghiep vfin chQa<br /> tgo dQdc thd' m a n h cho san pham rieng cua<br /> minh nhQ mong mud'n.<br /> Ngofli ra nhQng khd khfln ve vd'n, v l cong<br /> nghe, v l sQ lidn doanh, lidn kd't hd trd Ifin<br /> n h a u giQa cae doanh nghidp, ve sQ lidn kd't 4<br /> nhfl gom nhfl doanh nghidp, nhfl nude, nha<br /> khoa hpc vfl nhfl ndng vfin cdn nhidu vfi'n dd<br /> c i n dUdc bfln tdi de thflo gd.<br /> Nguyen nhfin chinh cua nhQng khd khfln<br /> tren Ifl do kha nfing tQ chu d i u vfio ciia cac<br /> doanh nghiep may Vidt Nam cdn hgn chd',<br /> p h i n Idn phai n h a p nguyen lieu tQ nUdc<br /> <br /> Stf 47 (5+6/2012)<br /> <br /> M0TS6vAND£vgTR|gN KHAI TH! TRLTONG...<br /> <br /> KIHH NGHllM THIffi TipM<br /> <br /> ngoai nen cung hi rang budc bdi nhQng dieu<br /> kidn v l d i u ra. Ben eanh dd, do nang lUc<br /> thid't ke ye'u ndn kho c6 the xfiy dUng thUdng<br /> hieu ridng cho san p h i m eua minh. Hien rfi't<br /> it doanh nghidp ed kha nang bfln san p h i m<br /> bflng thUdng hidu ciia minh mfl chu yd'u sQ<br /> dung thUdng hieu cua dd'i tflc hofic khach<br /> hflng nUdc ngofii. Ngofli ra, vi khoang cflch<br /> thu nhfip giQa ndng thdn vfi thflnh thi cdn<br /> kha xa ndn mang lUdi san xufl't vfl tidu thu<br /> c6 xu hudng tflp trung tgi nhQng nPi ddng<br /> dan cQ vfi co mQc thu nhfip eao khid'n cho<br /> mot phan thi trUdng npi dia rdng Idn la vung<br /> nong thon bi lang quen.<br /> 4. Mpt so* hifcfng giai<br /> trie'n t h i t r i i 6 n g n o i d i a<br /> <br /> phap<br /> <br /> phflt<br /> <br /> Phai thflng thfln nhin nhfin rflng trong<br /> sud't thdi gian dfii cac doanh nghiep ngflnh<br /> may da bd ngd thi trudng trong nUdc. Su kho<br /> khan trong xufi't k h i u bupc eflc doanh<br /> nghiep phai cd sU nhin nhfln nghiem tue hdn<br /> ve vai trd cua thi trudng npi dia. The nhUng<br /> lam the' nfio de cfic doanh nghidp phat trien,<br /> ehie'm Iinh thi trudng thi khdng ddn gian,<br /> c i n phai cd tam nhin vfl chien lupc Ifiu dai,<br /> cd sU nghidn cQu ky lUdng v l thi hieu, tfip<br /> quan va nhu c i u tieu dung ciia ngUdi Viet<br /> Nam.<br /> De phat trien, md rdng vfl chiem linh thi<br /> trUdng may mac ndi dia, ngofli cac giai phap<br /> chung da dUpc B5 Cdng thUdng phd duyet<br /> trong quy hoach phat t r i l n ngflnh det may<br /> Vidt Nam, cac doanh nghiep may tuy thude<br /> vflo dieu kidn, thd' vfi lUc cua minh de cd<br /> nhQng hudng di ridng.<br /> Tha nhd't, c i n xae dinh muc tieu vfl xay<br /> dung chien lUdc p h a t trien trung va dfli hgn<br /> cua doanh nghiep. Mud'n Iflm dupc dilu dd<br /> can xuc tie'n vide nghidn cQu, tie'p can thi<br /> trudng ndi dia mpt each khoa hpc, bai ban<br /> trdn cd sd dd dinh hinh cho cac logi mflu ma,<br /> chung logi san pham. Danh gia lai nfing lUc<br /> toan didn ciia doanh nghiep tQ ed sd vfit chfi't<br /> ky thuat, trinh do cong nghd, ngudn nhan<br /> <br /> Sfi 47 (5+6/2012)<br /> <br /> f j ^<br /> <br /> lUc, trinh dp quan ly de cd ke hoach dilu<br /> chinh, d i u tU cho hdp Iy. Chu trpng d i n<br /> cdng nghd mdi, tidn tien, dflo tao ngudn<br /> nhfin lUc c6 chfi't lUpng, tQ can bd quan ly<br /> de'n cong nhan, dae biet Ifi dpi ngu thie't ke<br /> san p h i m .<br /> ThQ hai, xfiy dUng vfi phat trien hd thdng<br /> mang ludi tieu thu san p h i m . Day Ifl giai<br /> phap quan trpng de cflc doanh nghiep may<br /> quang hfi, gidi thieu san p h i m cua minh de'n<br /> tay ngUdi tidu dung. Mdt so' doanh nghidp<br /> da thflnh cdng trong vfl'n d l nfly, trong do<br /> phai ke dd'n Vinatex mart vdi 55 sieu thi vfi<br /> hdn hai chuc cQa hflng thdi trang, san pham<br /> da cd mflt d 22 tinh, thflnh pho'. Td'ng cdng ty<br /> may Viet Tid'n vdi g i n 600 dai ly, 17 cQa<br /> hang Idn vfl c6 mat d 48 trung tam thUdng<br /> mgi. San pham eua edng ty may 10 co mat d<br /> tfl't ca cac kdnh phfin phd'i hien dai, ngofli ra<br /> cdn CO 150 cQa hflng dgi ly ban vfl gidi thidu<br /> san pham, da vfl dang thUc hien he thd'ng<br /> phfin phd'i dUa hflng v l ndng thon vfi md<br /> hinh chuoi sidu thi ban le d khflp cflc tmh<br /> phia bflc.<br /> Tha ba, khdng ngQng eai tid'n mflu ma,<br /> da dgng hda chiing loai, nfing cao chfi't<br /> iQpng va ha gia thflnh san pham. Day la<br /> giai phflp dac biet quan trpng tao dupe<br /> Idng tin vfl thUdng hidu san pham dd'i vdi<br /> ngudi tidu dung, cung Ifl chia khda thfinh<br /> cdng de chiem Iinh lai thi trudng npi dia.<br /> De Iflm dupe d i l u nay cfic doanh nghidp<br /> c i n cd dpi ngu thid't kd' san pham du<br /> manh, lao ddng dUdc dao tgo bfli ban, Iflnh<br /> n g b l , cdng nghd tidn tid'n, nghidn cQu t i l t<br /> giam chi phi td'i da v l dien, nQdc, than,<br /> nguyen vfit lieu.<br /> Tha tu, xay dung vfl phat trien thUdng<br /> hidu. ThQdng hidu Ifl dfi'u fi'n uy tin cua<br /> doanh nghidp, Ifl n h a n hidu dpc quyin cua<br /> san p h i m . Viec xay dung thQdng hieu khdng<br /> phai de dang. Tuy nhien, dd budc vflo<br /> thUdng trudng cgnh t r a n h vdi cac san phfim<br /> ngoai cung loai thi xay dQng dupc thUdng<br /> hidu Ifl mpt thfinh edng Idn mfl bfl't cQ doanh<br /> QUAN LY KINH T £ ^<br /> <br /> I ' j ^ f l l l KINH NGHIEM THUC TIJN<br /> nghiep nao eung phai quan tfim dd'n.<br /> ThUdng hieu gfln liin vdi ehfl't lUpng vfl mfiu<br /> mfi dupc thi trudng chfi'p nhfln se Ifi chia<br /> khoa thfinh edng de doanh nghidp tdn tgi vfl<br /> phflt trion ben vQng.<br /> Tha ndm, chu dong ngudn nguydn phu<br /> lieu cho san xufi't. Hien tai, tren dUdi 90%<br /> nguyen phu heu cho san xufi't ngflnh may<br /> mac la nhflp ngoai, sU phu thudc nfiy khdng<br /> tranh khdi nhQng rui ro. Do vfly, d l chii<br /> dpng nguon nguyen phu Hdu, eflc doanh<br /> nghiep can nflng dpng phat huy lpi the cua<br /> dfi't nudc nflm trong vQng khi hfiu nhiet ddi<br /> gid mua, da't dai mflu md, thien nhidn Qu dai<br /> eho phat tridn cay cdng nghiep. Cac vQng<br /> Tay Nguydn, trung du mien nui, vung bai<br /> bdi ven sdng Hdng. sdng Thfii Binh, sdng<br /> Day... la d i l u kidn td't de c6 quy hoach cu<br /> the phfit t r i l n cfiy bdng, lanh, trdng dfiu<br /> nudi tfim. Mpt so' doanh nghidp da vfl dang<br /> Ifim dupc dieu nay, dien hinh nhu Vinatex<br /> dfi phdi hdp vdi cfic bd, ngflnh vfi 13 tinh<br /> tham gia quy hoach trdng bdng giai doan<br /> 2010 - 2015 vdi didn tich 40 nganh ha, trong<br /> dd tfip trung chii ye'u d cae tinh Binh Thufin,<br /> Ninh Thufin, Gia Lai, P h u Ydn, Dfic Lflc,<br /> vQa chii dpng dUpc ngudn nguyen lidu cho<br /> minh mfl cdn gdp p h i n chuyen dich cd cfl'u<br /> cay trong, tao vide Iflm vfi thu nhap d'n dinh<br /> cho ndng dan, phflt trien kinh t l x a hdi.<br /> Ngofii ra cflc giai phap ve ngudn vd'n dau<br /> tu, bao ve mdi trUdng, cac chinh saeh v l an<br /> sinh xfl hpi, khuyd'n tfli tQy thupc vflo nflng<br /> lUc eua tQng doanh nghidp, phat huy td'i da<br /> ldi the cua minh de xay dung vfl phat trid'n<br /> doanh nghidp ben vQng du sQc canh tranh<br /> chid'm linh thi trudng ndi dia.<br /> 5.<br /> <br /> T h a y c h o Icfi k e t<br /> <br /> Phflt trien thi trudng may mfic ndi dia<br /> thUc su la mpt ehid'n lUdc dai hdi dd'i vdi cac<br /> doanh nghiep may Vidt Nam. Doanh nghiep<br /> chi thUc sU chiem linh dUdc thi trudng nay<br /> <br /> E 3 QUAN LY KINH T I<br /> <br /> M O T S6 V A N 0 ^ V^ T R I ^ N KHAI THI TRUONG...<br /> <br /> mdt khi phfit t r i l n vfi Hen k i t dUdc ehudi cac<br /> yeu to'; ThUdng hidu - Nguyen vfit Hdu Thie't k l - San xufi't - P h a n phd'i san phim.<br /> Cd hdi n h i i u , khd khfin thach thQc cung Idn.<br /> S Q thflnh cdng bUdc d i u cua cac doanh<br /> nghidp tidn phong Ifi nhQng bfii hpc quy gia.<br /> Cac doanh nghidp may Vidt Nam nhfi't dinh<br /> se tQng bQdc k h a n g dinh dUpc vi the' ciia<br /> minh, chiem llnh dUdc thi trUdng npi dia,<br /> dap Qng dQdc nguyen vpng ciia tofin dfin<br /> "Ngadi Viet Nam tU hdo diing hdng may<br /> mac Viet Nam".<br /> TAI L I E U T H A M KHAO<br /> Quyd't dinh sl: 42/2008/QD-BCT ngfly<br /> 19/11/2008 phd duyet quy hoach phat triln<br /> ngflnh Cong nghiep Ddt May Viet Nam den<br /> nflm 2015, dinh hudng den nflm 2020<br /> http.//www.vssc.com.vn/News/2010/12/3/1532<br /> 93.aspx. Det may vdi muc tieu 20 ty USD<br /> nflm 2015<br /> http://vneconomy.vn/2009041108453215P0Cl<br /> 0/det-may-quay-lai-san-nha.htm. Det may<br /> quay lai san nhfl.<br /> http://www.massogroup.com/cms/vi/kienthuc/thuong-hieu-truyen-thong-tiep-tbi/5703chi-phi-xay-dng-thng-hiu-cho-th-trng-ni-aqua-ln.html. Chi phi xfly dung thUdng hieu<br /> cho thi trudng n6i dia qua Idn.<br /> http ://ven. vn/thi-truong- noi- dia-bau•phuongvung-chac•cua-nganh-detmay_t77cl2nl5980tn.aspx. Thi trUdng noi<br /> dia - Hflu phUdng vflng chQc cua ngflnh d§t<br /> may<br /> http://hanoimoi.com.vn/newsdetail/Kinhte/303878/can-mot-chien-luoc-bai-ban.htm.<br /> Cin mot chie'n lUdc bfli ban<br /> http://hanoimoi.com.vn/newsdetail/Kinhte/534961/det-may-vn-%C4%91ang-bam-sauvao-thi-truong-noi-dia.htm, Ddt may Vi&t<br /> Nam; dang "bflm sfiu" vao thi trudng noi dja<br /> <br /> So 47 (5+6/2012)<br /> <br />