Branding strategy

Part 1 of ebook "The brand strategist’s guide to desire: How to give consumers what they actually want" provides readers with contents including: introduction a guide to desire; Chapter 1 - Community; Chapter 2 - Adventure;...

90p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "The brand strategist’s guide to desire: How to give consumers what they actually want" provides readers with contents including: Chapter 3 Aesthetics; Chapter 4 -Vitality; Chapter 5 - Purpose;...

113p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers" provides readers with contents including: Part A - Introductory chapter, vertical brand portfolio management, research philosophy and theoretical background; Part B - Central themes and theoretical foundations, vertical brand portfolio management, definition and manifestations of private labels;...

95p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Vertical brand portfolio management: Strategies for integrated brand management between manufacturers and retailers" provides readers with contents including: Part C - Planning for vertical brand portfolio management, setting goals for vertical brand portfolio management, four-step planning process for vertical brand portfolio management; Part D - Summary and conclusion;...

190p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: brand diffusions and brand naming strategies; say it without saying it, how consumers interpret “tropes” in advertising and its impact on campaign success; how “true” are stereotypes, the role of stereotypes in advertising; the value of social networks in the world of advertising;...

62p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Branding, the driver of a successful business strategy; Chapter 3 - Transforming how we understand Asian cultures and consumers; Chapter 4 - Asian country branding; Chapter 5 - Celebrity branding in Asia; Chapter 6 - Asian brand strategy;...

161p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 7 - Successful Asian brand cases; Chapter 8 - Aspiring Asian brand cases; Chapter 9 - Ten steps to building an Asian brand; Chapter 10 - Asian brands toward 2020, a new confidence in the boardroom; Chapter 11 - Conclusion;...

195p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: BRIC branding framework; strategies for successful brand building and marketing in the key emerging markets; rising individualism and more emotional approaches...

154p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: introduction background situation; practical relevance and application; theoretical preamble; fundamental assumptions; attitudes as predictors of intention; a critical assessment of the history of PLB research; demographics and their limitations; conceptual framework; questionnaire design;...

78p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 7 - Internationalisation strategies; Chapter 8 - Value propositions, how to build SMEs’ offering; Chapter 9 - Pricing and distribution decisions in a context of low distribution capacity; Chapter 10 - Building brands in SMEs; Chapter 11 - Supply chain relationships management, SMEs’ partners;...

111p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: introduction; marketing decisions in China; automotive industry; audi and the Chinese market; retail industry; China’s retailing graveyard;...

103p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: fashion, luxury, and play; take the opportunity to pilfer a goat; HTH’S exploration in China; master international franchising in China; beverages and food; preparing business activities in China;...

117p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "Digital stractics: How strategy met tactics and killed the strategic plan" focuses on the issue of the fusing of strategy and tactics in a digital world, we have penned what I hope is a useful contribution to the fi eld of strategy. Anita has been an invaluable collaborator. While I take full responsibility for what has been written, almost none of it would have been written without her encouragement, challenge, and insight.

186p giangdongdinh 30-05-2024 2 2   Download

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

108p giangdongdinh 30-05-2024 3 2   Download

Ebook "Handbook of media branding" offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands.

405p giangdongdinh 30-05-2024 2 2   Download