Market competition

Part 2 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: tourism systems and networks; network structure and performance in the tourism industry; cooperative and competitive practices; public and private sector specificity as a determinant of cooperation in a tourist region; accessibility of cities and regions in supranational branding; success factors for collaborative destination marketing; experiential marketing and destination management;...

129p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: search engine optimization and ethical leadership strategies; search engine ranking a SEO strategy; the integration of social networks in the competitiveness of cooperation networks; how are new media changing the working environment; the importance of trust in information security in interconnected organisations;...

83p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Digital relevance: Developing marketing content and strategies that drive results" provides readers with contents including: strategy - building the foundation; relevance - the frame for engagement; positioning for competitive advantage; the need for a continuum approach; storytelling - make your customer the hero;...

127p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Principles of marketology (Volume 1: Theory)" provides readers with contents including: Chapter 4 - Marketology system inputs, processes, outputs, and feedbacks; Chapter 5 - Business, market, and competitive analysis (BMCA) tools and techniques; Chapter 6 - Business environment and market analysis (BEMA) framework;...

238p giangmacvien 22-06-2024 3 1   Download

Part 1 book "Power system operations and electricity markets" includes content: The evolution of the electric power industry, restructuring and the transition to more competitive power markets, the first major challenges to the system - The California restructuring experience, power marketers in a restructured power industry, the role of distributed energy resources in a restructured power industry, independent power generation, understanding both technical and business factors, the North American bulk electric system.

79p dianmotminh03 17-06-2024 1 0   Download

Ebook "Vertical price coordination and brand care: Interdisciplinary perspectives on the prohibition of resale price maintenance" deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.

88p giangdongdinh 30-05-2024 2 2   Download

Ebook "Fair trade in CSR strategy of global retailers" shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

217p giangdongdinh 30-05-2024 6 2   Download

Ebook "Global luxury: Organizational change and emerging markets since the 1970s" explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle.

293p giangdongdinh 30-05-2024 5 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It also illustrates how organizations can do business on customer terms - the one competitive differentiator that cannot be duplicated in today's consumer economy.

225p vimeyers 29-05-2024 2 2   Download

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble.

254p vimeyers 29-05-2024 2 2   Download

This study is devoted to assessing the supply chain management impact on universities promotion and efficiency in international and Russian universities' ratings on their development. The peculiarity of the study is that it considers both universities participating in the competitive recovery program and presented in international rankings, as well as those that do not participate therein.

5p longtimenosee10 26-04-2024 4 1   Download

The research found that most foreign workers are of unskilled labor with less pay and longer working hours, and this justifies their recruitment, which means that local workers with skilled skills are more affected by the increasing numbers of foreign workers. Therefore, it is necessary to protect national workers against foreign labor competition. In the labor market through the establishment of strict laws protect the local factor and restrict the work of foreign workers and contribute to the stability of wage rates

10p longtimenosee10 26-04-2024 2 1   Download

Service innovation has been seen as a significant source of competitive advantage between the market and the business since its inception over two decades ago. Due to the growing interest in service innovation, this study delves deeper into the service innovation phenomenon to understand how service innovation has emerged and provides a comprehensive view of the phenomenon development of service innovation.

17p viohoyo 25-04-2024 3 1   Download

This study sought to evaluate the general wellness preferences of tourists in Jamaica as there is little information to support the body of knowledge on these tourists' wellness preferences in Jamaica and to successfully facilitate segmentation in the wellness tourism market. Jamaica has a naturally appealing environment however; performance in wellness tourism is not among its competitive strengths.

18p viohoyo 25-04-2024 5 1   Download

The purpose of this article is to analyze the process of value creation in Fast Fashion Supply Chains. The research method is the multiple case study. The research object is a sample of Brazilian companies formed by three anchor tenants and one consultancy with wide actuation in the local market. The analysis model includes competitive elements such as strategy, product development, logistics, and technology.

11p longtimenosee10 26-04-2024 1 1   Download

In the context of globalization, Vietnamese businesses have many opportunities but also face many difficulties and challenges. In order to increase competitiveness and assert a foothold in the market, businesses need to pay attention to information systems, including management accounting information systems. The article presents some basic issues about management accounting information systems and proposes some orientations to improve management accounting information systems for enterprises in the context of globalization.

4p longtimenosee09 08-04-2024 2 1   Download

Trade has played a crucial role in economic growth and enhancing Vietnam’s global competitiveness through diversifying the supply source and expanding consumer markets. However, recently, Vietnam’s import-export structure has shown signs of instability and dependence on external factors. Therefore, it is necessary to reassess the current trade situation in Vietnam.

5p longtimenosee09 08-04-2024 2 1   Download

In order for Vietnam to enhance welfare gains from the integration, there has been analysis on impacts for Vietnam. Vietnamese government is expected to support firms with understanding about the EVFTA, market information on quality standards, labour and environmental requirements, building capacity to improve quality and value of exporting products including rice exports.

4p longtimenosee09 08-04-2024 3 1   Download