Market research

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 0 0   Download

The organic cosmetics market in Vietnam has been developing for a long me. However, to have a more objective view of the organic cosmetics market, a comprehensive understanding of the market for organic cosmetics is necessary to provide development directions that are genuinely correct, unfortunately there isn't much research to support it.

8p vifilm 11-10-2024 0 0   Download

The objective of this research is to fill the existing research gaps by identifying the factors that contribute to the destination competitiveness of Da Nang City based on the evaluations of domestic tourists. The research conducted a survey using non-probability sampling methods on social media platforms, namely Facebook and Instagram, targeting 415 tourists.

8p vifilm 11-10-2024 1 0   Download

This article presents research on the practical development, the impacts, and the application of Industry 4.0 technologies in the real estate market in Vietnam. Through this examination, it evaluates, forecasts, and recommends solutions to foster a healthy real estate market and improve the mechanisms of real estate market development in the foreseeable future.

7p vibecca 01-10-2024 2 1   Download

The Siraha district of Nepal experiences surplus mango production during the season that ends up being wasted or sold at throw-away prices due to imperfect marketing. Thus, this survey research was conducted to investigate the market channels of mango, post-harvest mechanisms, constraints, marketing margins, market shares, consumer purchasing behaviors, and patterns of purchasing in Siraha.

19p vibecca 01-10-2024 2 0   Download

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model.

14p vibecca 01-10-2024 2 1   Download

The interconnection between the oil price and gold price with the stock market index has generated an epic amount of discussion for ages. While a numerous number of prior studies on different economies have drawn mixed findings, empirical findings for the relationship of those three vital economic indicators in ASEAN countries remain limited and open room for further research to call for better macroeconomic policy stances.

14p viormkorn 27-09-2024 4 2   Download

This research determines the impact of foreign direct investment (FDI) on the economic growth of Vietnam (economic) over the period 1990 to 2020 after the political and economic reforms (Doi Moi) in 1986. The study uses the VAR model through unit root test, Granger causality, impulse response, and variance decompositions to achieve the goal of finding the impacts of FDI on economic growth.

15p viormkorn 27-09-2024 2 2   Download

This research aims to evaluate the impact of CW issuance on the price and liquidity (measured by trading volume and bid-ask spread) of underlying stocks on the Vietnamese stock market. The study employs the event study methodology and Wilcoxon test to examine whether abnormal returns, trading volume, and bid-ask spreads change after CW issuance.

14p viormkorn 27-09-2024 7 2   Download

Most of the firms now agree that creating strong customer experience is becoming the most prioritized activity to attract and endure customers (Lemon, 2016). In previous research, the notion of customer experience is commonly mixed with customer satisfaction, customer loyalty, service quality and other related concepts.

12p viormkorn 27-09-2024 5 2   Download

This article studies determinants of the sales of food companies listed in Vietnam stock market in the increasing trend of international trade. We carried out a research on 50 listed food companies in Vietnam in the period from 2014 to 2019. In this study, beside the regression analytical technique, the Blinder - Oaxaca decomposition analysis is used to study more deeply the effect of factors on the sales of companies.

19p toduongg 24-08-2024 2 1   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 5 2   Download

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

20p toduongg 24-08-2024 1 0   Download

The article studies the relationship between relationship marketing, emotions, relationship quality, customer loyalty, and opportunism through previous studies, from which to propose the research model. Specifically, the author considers the direct and positive influence of relationship marketing on emotion and relationship quality; direct and positive influence of emotions on relationship quality and loyalty;...

16p toduongg 24-08-2024 0 0   Download

The research aims to provide market development solutions for safe vegetable online businesses by approaching customer behaviour. By quantitative studies with primary data sets collected from 363 customers, the results of SEM model analysis have shown the impact of perceived ease of use, subjective norm, perceived usefulness on attitude towards use.

14p toduongg 24-08-2024 3 0   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 1 0   Download

The article "Strategic market management of commercial businesses: A case study at Hapromart chain" conducts research on strategic market management of commercial enterprises to form basic theories, and empirical research at Hapromart chain to illustrate these points.

14p toduongg 24-08-2024 0 0   Download

The paper investigates the factors including stakeholder pressure, awareness of senior executives, accountant qualification and business characteristics affecting the implementation of environmental accounting for listed companies on the Vietnamese stock market. Through qualitative and quantitative research, the author conduct survey with 135 interviewees of listed companies from November 2022 to January 2023. SPSS software was used to perform exploratory factor analysis (EFA) and linear regression to determine the influence of independent factors on environmental accounting implementation.

16p toduongg 24-08-2024 3 1   Download

The purpose of this study is to examine if CSR practices have a correlation with companies’ performance of the twenty Vietnamese firms. Despite a large number of studies on CSR with the sole focus on emerging economies, this concept in the specific Vietnamese market has yet to receive apprehension and qualified research. Therefore, this paper provides a quantitative approach to study the relationship between CSR and financial performance of Vietnamese firms in three distinct sectors: banking, real estate and food manufacturing.

14p toduongg 24-08-2024 2 1   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 5 4   Download