Primary market research

Ebook "Eurasian business perspectives (Proceedings of the 20th Eurasia business and economics society conference - Vol. 1)" presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016. Its primary goal is to showcase advances in the fields of accounting, auditing, marketing, and human resources in emerging economies.

389p giangdongdinh 30-05-2024 5 2   Download

This research includes associative research that connects two or more variables, namely the independent variable (Product, Price, Distribution, Promotion) and the dependent variable (Purchasing Decision).The population in this study were consumers in the Palembang region. The sampling technique is the accidental sampling technique. The number of samples taken 100 respondents. The data needed is primary data while the method of data collection uses the questionnaire method. The analysis technique used is multiple linear regression, f test and t test.

7p longtimenosee10 26-04-2024 3 1   Download

This study aims to look at supply chain strategy with job satisfaction as an intervening variable at SMB in Beringharjo market, Yogyakarta. This study is used a descriptive verification approach and is analyzed using SEM technique in AMOS version 21. The research sample were 218 employees in SMB in Beringharjo Market and the primary data were obtained from questioners; while secondary data was obtained through notes, publications and literature.

7p longtimenosee04 06-03-2024 5 1   Download

The primary objective of this study is to explore the positioning of brand images among the six top-selling sports shoe brands in the Chinese market as perceived by consumers. By conducting a comparative analysis of these brand images, the study aims to gain insights into the ideal brand image that resides in consumers' minds.

10p vinikolatesla 28-12-2023 5 3   Download

Ebook "The centrosome: Cell and molecular mechanisms of functions and dysfunctions in disease" includes chapters on classic and modern aspects of centrosome research to cover topics of current interest that have not been covered in depth in most books on the market so far. It extends on previous topics and includes new exciting aspects of centrosome research focused on primary cilia and their dysfunctions that are implicated in numerous diseases.

392p lucchinguyen 28-12-2023 3 2   Download

Ebook "Wonder woman: Marketing secrets for the trillion-dollar customer" are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

256p loivantrinh 29-10-2023 9 3   Download

Ebook "Disciplined entrepreneurship workbook" provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success.

288p tichhythan 17-08-2023 18 7   Download

The primary objective of this research is to provide an account of the ways in which elite higher education institutions adapt and respond to external institutional logics for social inclusion practices. In particular, it explores and investigates the pattern of elite public universities’ social inclusion practices as a result of government higher education policy frameworks and higher education market features. It also aims to uncover variations between the four selected elite universities in Australia and Malaysia in regard to social inclusion practices.

403p runthenight04 02-02-2023 6 3   Download

The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.

174p runthenight04 02-02-2023 2 1   Download

This study demonstrates the impact of digital marketing practices on customers purchasing behavior based on a case study at Life and Technology Joint Stock Company. This study also points out the factors affecting digital marketing, in order to promote products more effectively to the market. To achieve this research objective, primary data were collected from structural survey questions.

15p viporsche 03-11-2022 21 7   Download

This study investigates tourism searching patterns and keywords volume related to cultural information through search engines and social media. The research sites include tourism region in the middle of Vietnam which are Hue, Danang, and Hoi An. Successful examples of creative cities all over the world are reviewed for technological platform-based communication in three different levels: primary, secondary, and tertiary. The findings suggest implications for Danang city to use new technologies for city brand communication more effectively.

13p huyetthienthan 23-11-2021 20 5   Download

The research used the secondary time series data from the Tien Giang Department of Agriculture and Rural Development, farm cooperatives, and related research papers and primary data from interviewing farmers, managers and cooperative managers in the production areas. Results showed that dragon fruit production of Tien Giang province has high economic returns. In order to enhance the dragon fruit production and consumption efficiency, it is necessary to raise awareness about technical issues, linkages and build GAP production areas, promote trade promotion.

8p huyetthienthan 23-11-2021 33 4   Download

The primary purpose of this research focuses on how animosity from a young Vietnamese market segment affects their tendency to purchase foreign products from two different countries (China vs. USA). Data were collected from a student population in Vietnam with 300 respondents. Partial least squares (PLS) path modeling analysis was employed to test the proposed model.

13p viseulgi2711 30-08-2021 11 1   Download

India is the largest producer of onion in the world after China. Karnataka is the third largest producer of onion in India after Maharashtra and Madya pradesh. Present study was conducted in Gadag district of Karnataka during 2017-18 using ex-post facto research design. Present study fully relies on the primary data collected by personal interview method using a pre-tested structured interview schedule.

7p trinhthamhodang9 16-12-2020 8 1   Download

This paper empirically examines intergenerational economic mobility in Vietnam. The twosample two-stage least squares estimation is employed to achieve the research objective using two primary samples of father-son pairs and father-daughter pairs from Vietnam Household Living Standards Survey of 2012, and one secondary sample from Vietnam Living Standards Survey of 1997-1998.

45p gaocaolon8 17-11-2020 15 2   Download

In chapter 8, you will know about marketing information systems; understand a scientific approach to marketing research; know how to define and solve marketing problems; know about getting secondary and primary data; understand the role of observing, questioning, and using experimental methods in marketing research; understand the important new terms.

8p koxih_kothogmih6 23-09-2020 12 0   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 31 3   Download

The result of this research are: (1) the freshwater fish cultivation in both village includes input market, operational activity, distribution, human resource development, and cultivation technology; (2) there are weaknesses in the primary and support activities of freshwater fish cultivation in Mayang Village, which produced by a weak non-physical infrastructure, cultivation technology utilization, and cultivator human resource development.

12p guineverehuynh 21-06-2020 11 2   Download

The primary objective of this research is to investigate the relationship between tax avoidance, income and cash held in companies listed on the Tehran Stock Exchange from 2009 to 2013.

14p kelseynguyen 26-05-2020 12 1   Download

This research paper used a quantitative research design where econometric models were used in the analysis. The entire population of the listed firms in the NSE was used. Primary data was collected from the licensed market participants at the NSE.

16p kelseynguyen 26-05-2020 34 2   Download