Brands and Marketing

Báo cáo thực tập tốt nghiệp: Cải thiện hoạt động Digital Marketing Công ty TNHH G4B Branding and Marketing trình bày những tổng quan về thực trạng hoạt động Digital Marketing và đề xuất những giải pháp, kiến nghị để góp phần làm khắc phục hoạt động truyền thông của công ty.

44p one_12 24-01-2014 1195 251   Download

In great part, this book, and its treatment of the subject of brands and branding, was inspired by the leader article “Pro Logo” which appeared in The Economist on 8th September 2001. The date of publication may give some clue as to why the subject did not generate as much follow-up debate as it might have done. But there were, and are, other factors which have subdued the kind of support that the article advocated for brands. The title “Pro Logo” was a witty response to the title and arguments in Naomi Klein’s 1999 book No Logo.

273p leetinh 29-10-2012 104 41   Download

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.

354p vuphongco 28-05-2011 373 131   Download

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble.

0p nhatro75 08-07-2012 85 24   Download

Brands help to build sustained relationships with the consumers. Strong brands lend endurance and permanence to an organization and protect it from the market turbulence and uncertainties. Given its strategic role, the selected chapters examine and develop a critical understanding of the processes involved in building and managing brands for gaining long-term sustainable competitive advantage. The book provides an insight into the world of sustainable and competitive branding through thirteen chapters divided into four sections.

295p namde02 08-03-2013 153 23   Download

Discuss marketing materials were compiled with the content: Marketing introduction, marketing plan, project introduction, the marketing process, targeting, positioning, brand and branding, marketing mix, market research, project presentation.

92p vitxauxi14 07-09-2016 119 15   Download

Chapter 11: Product, branding, and packaging decisions. When you finish this chapter, you should: Describe the components of a product, identify the types of consumer products, explain the difference between a product mix’s breadth and a product line’s depth, identify the advantages that brands provide firms and consumers,...

36p estupendo5 24-08-2016 36 3   Download

part 1 book “integrated advertising, promotion, and marketing communications” has contents: integrated marketing communications, brand management, buyer behaviors, the imc planning process, advertising campaign management, advertising design, traditional media channels.

242p tieu_vu14 15-08-2018 27 3   Download

Chapter 24 - Brand and customer metrics. In this chapter, the following content will be discussed: Competitive advantage, assessing competitive advantage, brand equity, measuring brand equity, customer satisfaction research,...

15p shiwo_ding2 03-04-2019 14 1   Download

Lecture Strategic market management: Chapter 11 - Energizing the business. This chapter presents the following content: innovating the offering, energizing the brand and marketing, increasing the usage of existing customers.

25p shiwo_ding8 27-06-2019 13 0   Download

The purpose of the study is to identify key factors in shaping a country's image through comparative analysis of a national brand across the world rankings of developed and developing countries.

12p orianahuynh 08-06-2020 3 0   Download

Chapter 6 - Branding and building relationships with the database. The goals of this chapter are: To understand how we build relationships with brands; to examine the concept of brand identity; looking at brand names, symbols and packaging; to look at how brands are measured in terms of brand audits, brand equity and their relationships with consumers;...

40p koxih_kothogmih7 29-09-2020 0 0   Download

Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value. After studying this chapter you will be able to understand: Brand, branding, branding strategy: building strong brands.

25p larachdumlanat125 24-12-2020 5 0   Download

So much has changed in advertising in the past five years since the second edition of this book, that almost every chapter needed—and received—major revisions and updating. Not only have advertisers changed what they do, but even when they do the same thing, often it’s called something else. Even more important there are now new chapters on subjects not covered before: branding and Yellow Pages advertising plus a totally new approach to basic Internet advertising.

357p ngocuyen 15-07-2009 832 378   Download

In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business.

225p truongan 18-11-2009 441 275   Download

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

273p real_spamer9x 23-05-2011 401 254   Download

M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning.

473p socolanong 19-04-2012 331 136   Download

Brand identityis a combination of factors: Name, logo, symbols, design, packaging, product or service performance, and image or associations in the consumer’s mind. equity.IMCplays a major role in the process of developing and sustaining brand identity and equity.

28p minhhuy 14-03-2009 330 103   Download

“The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required reading for all nonmarketing executives.

226p mattroithucnuadem 24-12-2009 194 58   Download

The difference between a brand and branding Most experts define what a brand is in one of two ways. The first set of defifinitions focuses on some of the elements that make up a brand: • “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”2 • “A name, sign, or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.

40p leetinh 23-10-2012 118 38   Download