Business and consumer

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 34 4   Download

Kinh tế thị trường là gì? What is a Market Economy? -1- Kinh tế thị trường là gì? What is a Market Economy? Michael Watts Giới thiệu .............................................................................................. ….5 Introduction …………………………………… Kinh tế chỉ huy và kinh tế thị trường ..............................................…...7 Command and Market Economies Người tiêu dùng trong nền kinh tế thị trường ................................13 Consumers in a Market Economy Kinh doanh trong nền kinh tế thị trường .......................................

45p meoheo5 30-04-2011 741 166   Download

Measure against your business objectives, Average CPM by Media Type, Direct Response Marketing is designed to generate an immediate response from consumers, Characteristics of most Direct Response Marketers,... as the main contents of the document "Conversion Funnel check-in". As the main contents of the document.

62p pierre1991 03-01-2016 43 10   Download

Lecture Electronic commerce - Chapter 8: Innovative EC Systems: From E-Government and E-Learning to Consumer-to-Consumer Commerce learning objectives: Describe various e-government initiatives. Describe e-learning, virtual universities, and e-training. Describe online publishing and e-books. Discuss wikis and blogging. Describe knowledge management and dissemination as an e-business. Describe C2C activities. Describe peer-to-peer networks and applications.

47p caphesuadathemtac 09-11-2021 18 4   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

The overall objective of this thesis was to examine the impact of shopping value, trust and impulse buying on online shopping well-being based on the duality approach. In addition, the thesis also aimed to examine moderating effects of consumer personality traits in those associations.

24p closefriend09 16-11-2021 17 4   Download

The objective of the research is to identify and evaluate the impact level of factors affecting the brand loyalty of Vietnamese consumers to garment products of Garment 10 Corporation, thereby proposing solutions to consolidate, maintain and enhance the brand loyalty of Vietnamese consumers towards Garment 10’s garment products.

27p angicungduoc11 17-04-2021 22 6   Download

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

24p trinhthamhodang1217 14-01-2021 37 3   Download

The objective of this study is to explore the factors that influence Vietnamese consumers' intention and decision to use bank cards. From there, propose appropriate policy implications for each consumer stimulating product for customers to use bank card products and services.

27p trinhthamhodang1217 14-01-2021 30 5   Download

The thesis focuses on researching and testing the effects of risk and benefit perceptions variables on the buying intent of functional food of Vietnamese consumers.

0p trinhthamhodang1217 14-01-2021 42 3   Download

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 26 2   Download

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 16 4   Download

The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

15p mmlemmlem_124 22-12-2020 28 1   Download

dentifying factors influencing the intention of urban consumers to choose traditional markets to buy fresh food in the South Central Coast region; Make recommendations to the subjects involved in a business in the traditional market system and the state management agencies in the Southern coastal provinces to propose solutions and policies to attract consumers and consumers, increase loyalty and competitiveness of traditional markets under the pressure of the modern trading system.

13p mmlemmlem_124 22-12-2020 33 1   Download

Researching and proposing solutions to improve the quality of Tai Nguyen rice under the SC so that chain agents as well as local managers get reasonable grounds for planning and managing the quality of Tai rice products. Nguyen better, thus meeting the consumers’ demand of TN rice demestically and exportably.

24p mmlemmlem_124 22-12-2020 38 2   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 40 3   Download

The thesis identifies the relationship of some factors of perception and emotion of Vietnamese consumers in China's intention to buy garments.

17p cothumenhmong6 17-07-2020 23 1   Download

In order to reach the reseach goal, this study needs to achieve three objectives as follows: (1) Systematizing literature related to the topic of customer complaints; (2) Identify and measure the influence of atecedents of compaint intention of customers who using telecom service in Mekong Delta region; (3) Proposing management implications to motivate consumers to complain directly to telecom service providers in the Mekong Delta region.

24p kequaidan6 15-07-2020 35 1   Download

The purpose of this study was to create a media sale clear and easily accessible by the consumer as well as easy to be managed by the smal business (CV. Tanaka Service).

7p lucastanguyen 01-06-2020 34 3   Download

The purpose of this study was to establish, by means of quantitative analysis, the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase.

8p guineverehuynh 17-06-2020 23 5   Download