Doctoral thesis in Business Administration

General objectives "Development of Non Nuoc traditional stone carving village" provide a theoretical system on industry linking cluster, assess the need and conditions for developing craft villages in the direction of industry linking cluster

27p bakerboys05 23-06-2022 30 6   Download

The studies on customer loyalty presented different views and definitions of customer loyalty from different fields such as tourism; online shopping; homestay service or convenient shops system at the same time, these studies also show factors affecting loyalty such as service quality; satisfaction; tourist experience; switching costs,… However, most studies have not mentioned customer loyalty in the business performance of enterprises.

29p guitaracoustic09 14-01-2022 28 3   Download

This study contributes to the literature by applying a duality approach to confirm the significant role of shopping values in determining trust and impulse buying that, in turn, positively predict shopping well-being. As a result, this study provides a deeper understanding about if and why online shopping well-being is more affect-based. This research also introduces an appropriate theoretical framework for studying impulse buying - the duality approach and validates the positive consequence of this shopping motive.

136p visteveballmer 06-11-2021 17 4   Download

The thesis presents the theoretical basis and research overview on the factors affecting the intention to send children to study abroad; test model and hypothesis of intention to send children to study abroad by SEM.

24p gaocaolon12 14-06-2021 36 3   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 33 4   Download

The thesis will study the theory of restructuring based on the comprehensive restructuring theory of Bowman and Singh (1993) through the development and simultaneous analysis of 3 factors: portfolio, finance and organization. Then the thesis studies in-depth the relationship between restructuring and corporate productivity; and the impact of restructuring on the corporate productivity of Vietnamese garment and textile industry.

34p gaocaolon12 14-06-2021 29 3   Download

The research objective of the thesis is to evaluate the influence of project managers' leadership capacity on the success of construction investment projects; propose recommendations to improve the leadership capacity of project managers to the success of construction investment projects in Vietnam.

25p kethamoi12 15-05-2021 33 3   Download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 13 1   Download

The dissertation is aimed at assessing the influence of different factors on housing buying intention in urban areas of Vietnam. In particular: comparing the differences in the influence of factors on the buying intention of middle-class customers for apartments and private houses in urban areas Vietnam with prices ranging from VND 3 to 5 billion.

0p angicungduoc11 17-04-2021 31 3   Download

The thesis presents the theoretical basis of the factors affecting the increase in urban land value; to analyze the impact of investment in road infrastructure on the value-added value of urban land.

0p caygaocaolon10 19-02-2021 23 3   Download

The research focuses on consumer intentions for eWOM and purchase in the period of internet connection. Therefore, targeted objects are identified as individual consumers from over 18 years of age, who are currently using social networks or online communication platforms, and can independently making purchase decision (called for connected spenders).

24p trinhthamhodang1217 14-01-2021 37 3   Download

The objective of this study is to explore the factors that influence Vietnamese consumers' intention and decision to use bank cards. From there, propose appropriate policy implications for each consumer stimulating product for customers to use bank card products and services.

27p trinhthamhodang1217 14-01-2021 30 5   Download

The thesis assesses the impact of some factors at the village site on the impromptu buying behavior of young women; the impact of payment methods on the relationship between point-of-sale factors and impromptu behavior.

0p trinhthamhodang1217 14-01-2021 34 3   Download

The research subject is the consumers’s response (awareness, attitudes and behavioural intention) in the impact of marketing activities (CSM, advertising, and distribution intensity) on CBBE multi-dimensions.

27p mmlemmlem_124 22-12-2020 26 2   Download

The study object is customer-based brand equity in the specific cases of collective brand of traditional pottery villages in the northern provinces of Vietnam.

13p mmlemmlem_124 22-12-2020 28 1   Download

The content of the thesis explores the current situation of foreign portfolio investment barriers and the results of the implementation of market access policies to make recommendations for state management agencies and enterprises.

12p mmlemmlem_124 22-12-2020 24 2   Download

The thesis assesses the impact of some factors at the point of sale on the impromptu behavior of young women in Hanoi and Ho Chi Minh; young people's spontaneous shopping behavior differences; offers a number of measures to help ready-to-wear retailers to promote impromptu buying by consumers.

15p mmlemmlem_124 22-12-2020 27 1   Download

Researching and proposing solutions to improve the quality of Tai Nguyen rice under the SC so that chain agents as well as local managers get reasonable grounds for planning and managing the quality of Tai rice products. Nguyen better, thus meeting the consumers’ demand of TN rice demestically and exportably.

24p mmlemmlem_124 22-12-2020 38 2   Download

The objective of the dissertation is to research and explore the factors and the impact level of these factors on the satisfaction of community tourists in the Northwest. Since then, proposing solutions to help improve the quality of destination services at the community tourism destinations in the Northwest to better satisfy the needs of the community tourists in the Northwest.

0p caygaocaolon8 07-11-2020 53 3   Download

The thesis assesses the impact of mastery leadership style, intellectual capital and absorption capacity on process innovation in power generation enterprises.

0p trinhthamhodang8 20-10-2020 25 1   Download