Lectures Marketing management

Lectures "Marketing management - Chapter 1: Defining marketing for the 21st century" provides students with the knowledge: The importance of marketing, the scope of marketing, core marketing concepts, the new marketing realities, company orientation toward the, marketplace. Invite you to refer to the disclosures.

32p doinhugiobay_13 26-01-2016 104 7   Download

Lectures "Marketing management - Chapter 4: Conducting marketing research" provides students with the knowledge: What constitutes good marketing research, what are the best metrics for measuring marketing productivity, how can marketers assess their return on investment of marketing expenditures. Invite you to refer to the disclosures.

48p doinhugiobay_13 26-01-2016 92 7   Download

Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

21p doinhugiobay_13 26-01-2016 94 6   Download

Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures.

40p doinhugiobay_13 26-01-2016 83 5   Download

Lectures "Marketing management - Chapter 3: Collecting information and forecasting demand" provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures.

42p doinhugiobay_13 26-01-2016 86 5   Download

Chapter 7 - Quản trị bảo mật cho hệ thống (Security management system). After studying this chapter you will be able to: Understand the purpose of a network firewall and the kinds of firewall technology available on the market; understand the role of routers, switches, and other networking hardware in security; determine when VPN or RAS technology works to provide a secure network connection.

76p nhanmotchut_3 20-10-2016 69 5   Download

Lecture "Marketing management - Chapter 1: Defining Marketing for the 21st Century" presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

42p bautroibinhyen11 03-01-2017 82 5   Download

Lecture "Marketing management - Chapter 2: The marketing plan" presentation of content: Marketing planning - format, executive summary, tools for situation analysis, marketing strategies, marketing implementing,.... And other contents.

45p bautroibinhyen11 03-01-2017 66 5   Download

Lecture "Marketing management - Chapter 3: Conducting marketing research" presentation of content: What is marketing research, types of marketing research firms, types of research, research approaches, qualitative techniques,... And other contents.

52p bautroibinhyen11 03-01-2017 68 5   Download

Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.

28p bautroibinhyen11 03-01-2017 68 5   Download

Lecture "Marketing management - Chapter 5: Analyzing consumer markets and consumer behavior" presentation of content: What is a market, consumer buying behavior, many factors influences buying, fast facts about american culture,....And other contents.

49p bautroibinhyen11 03-01-2017 81 6   Download

Lecture "Marketing management - Chapter 8: Identifying market segments and targets" presentation of content: Market segmentation, choosing target markets, steps in segmentation process.... And other contents.

32p bautroibinhyen11 03-01-2017 56 5   Download

Lecture "Marketing management - Chapter 7" presentation of content: Traditional 4Ps extended to cope with today's changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

36p bautroibinhyen11 03-01-2017 50 5   Download

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 62 5   Download

Lecture "Marketing management - Chapter 11: Competitive dynamics" Expanding the total market, new ways to use a brand, market challenger strategies, general attack strategies, market follower strategies, niche specialist roles, maintaining a market advantage,... And other contents.

29p bautroibinhyen11 03-01-2017 45 4   Download

Lecture "Marketing metrics - Chapter 4: Non-financial metrics" presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

22p bautroibinhyen11 03-01-2017 69 3   Download

Chapter 12 - Strategic leadership. After reading the material in this chapter, you should be able to: Define strategic leadership and describe the importance of top-level managers, define top management teams and explain their effects on firm performance, describe the managerial succession process using internal and external managerial labor markets,...

25p shiwo_ding6 25-05-2019 33 1   Download

Learning objectives: Describe the types of retail structures that exist worldwide, explain how a retail positioning strategy flows from both cost-side and demand-side factors, define the retailers positioning strategy as a set of service outputs delivered to the market, recognize important trends and developments on the consumer and channel sides that affect retail management.... and other contents.

4p tieu_vu08 05-05-2018 39 2   Download

Lecture "Marketing management - Chapter 10: Services" understand nature and importance of services, identify characteristics of services that differentiate them from goods, understand importance of service quality.

15p bautroibinhyen11 03-01-2017 67 4   Download

In this chapter, you will learn to: Understand what clients want from a research supplier or department; appreciate the role of communications in managing marketing research; learn about the research management goals of assurance of data quality, cost control, adherence to time schedules, maintenance of client profitability, and staff development;...

14p allbymyself_06 28-01-2016 67 4   Download