Marketing basics

As Vietnam accelerates its innovation and opening up, especially the construction of free trade zones, it basically covers its main trading partners. From the perspective of the Axis- spoke theory, the free trade zone effect of taking Vietnam as "Axis countries" has been achieved, and the "trade transfer effect" of the free trade zone has been prominent.

8p toduongg 24-08-2024 2 1   Download

The article "Strategic market management of commercial businesses: A case study at Hapromart chain" conducts research on strategic market management of commercial enterprises to form basic theories, and empirical research at Hapromart chain to illustrate these points.

14p toduongg 24-08-2024 0 0   Download

Lesson "CRM in Marketing" lecture helps you understand the basics of CRM, its characteristics, and effective CRM applications. Hopefully you can use your knowledge of CRM applications for your business. We invite you to check out the details here.

35p mrh155 26-09-2022 21 7   Download

This study aims to provide basic knowledge of carbon storage capacity and communities characteristics of seagrass beds in some typical coastal lagoons in the central of Vietnam. These important knowledges will be applied to activities of conservation, caculation of the carbon market, and reducing CO2 emissions in the future in Vietnam.

31p larachdumlanat129 20-01-2021 19 3   Download

"Đề cương chi tiết học phần Tiếp thị căn bản (Basic Marketing)" được biên soạn nhằm hỗ trợ giảng viên nắm được phân bố chương trình, lịch trình giảng dạy môn học này từ đó xây dựng các tiết học hiệu quả hơn.

4p hoangcanhminh_111191 29-12-2020 86 2   Download

The main objects of research are: board’s characteristics and ownership structure affecting business results of food manufacturing companies listed on Vietnam's stock exchange the research examines the basic theories and the reality of corporate governance, board’s characteristics, ownership structure and business performance in businesses.

14p mmlemmlem_124 22-12-2020 23 1   Download

Systematize, supplement and clarify the basic theoretical issues about life insurance, life insurance agents, factors affecting the intention of life insurance agents to leave the business. Recommendations are proposed to reduce life insurance agent's intention to leave the business of the life insurance market in Vietnam.

13p mmlemmlem_124 22-12-2020 34 1   Download

The thesis includes 5 chapters with the following contents: basic theories about the state management for the gold market in the market economy; the state management of the gold market in Vietnam; State management policy impact assessment model for markets and with macroeconomic variables; solutions to completing state management policies for the gold market in Vietnam.

0p trinhthamhodang8 20-10-2020 25 1   Download

Based on the basic theoretical foundation and financial policies for the sustainable development of non-life insurance market; (limited to 6 types of policies, including: capital policies, reserve requirements, capital investment, solvency, taxes and policies for supporting agricultural insurance); the thesis provides a detailed analysis and assessesment of the positive impacts as well as the limitations of financial policies, the effects of those limitations on the sustainable development of Vietnam’s non-life insurance market and the causes of these problems.

27p cothumenhmong6 17-07-2020 47 3   Download

The thesis has systematized and built a basic theoretical framework on the bad debt market and factors affecting the bad debt market; identify and assess the impact of factors on the factors of the bad debt market in Vietnam.

0p cothumenhmong6 17-07-2020 27 2   Download

The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world.

6p guineverehuynh 17-06-2020 28 3   Download

Summary of Doctoral thesis of Economic: Marketing strategy for exporting bamboo and rattan products in Vietnam including content about: summary, analysis and establishment of a basic theoretical framework for implementing export marketing strategies (CLMXK) for rattan, bamboo and rattan products (MTTD) in Vietnamese enterprises.

27p lanxichen 05-05-2020 45 4   Download

Bài viết với nội dung tất cả các giao dịch kinh tế hoặc các giao dịch chuyển tải bản chất thương mại trở nên phổ biến, xây dựng cơ cấu hạ tầng của xã hội và phù hợp với luật lệ quốc tế - tự do hóa, minh bạch và công bằng, cải thiện luật lệ của pháp luật thể chế kinh tế trở thành một vấn đề trung tâm của quá trình chuyển từ một bộ chỉ huy kế hoạch tập trung nền kinh tế hướng tới một nền kinh tế theo định hướng của cơ chế thị trường.

10p kinhdovanhoa 10-09-2019 52 4   Download

The aim of the study was to investigate factors leading to poor quality marketing, reduced, constant or minute increases in market share and low return on investment for TNM in Malawi. The outputs of this study were significantly important as basic application models that would enhance existing theoretical models and strategic practices to improve the quality of marketing, increase market shares and profitability for companies to address challenges that contribute to poor or low quality marketing. To consult more MBA essays, please see at: 144p nguyenyenyn117 14-06-2019 28 1   Download

Purpose: To clarify the theoretical and practical foundations of antimonopoly in the socialist oriented market economy. Assess the actual situation of antimonopoly in our country. Then propose basic solutions for antimonopoly in the socialist oriented market economy of our country in the coming time.

26p change06 14-06-2016 32 3   Download

The Vietnam Homestay Operations Manual has been designed as a compendium to the homestay operator training material developed by the EU-funded High Impact Tourism Training Programme for the Informal Sector (HITT) Vietnam supported by the EU-funded Environmentally and Socially Responsible Tourism Programme (ESRT).

20p tangtuy09 04-05-2016 75 7   Download

This chapter include objectives: To develop a basic understanding of observation research, to learn the approaches to observation research, to understand the advantages and disadvantages of observation research, to explore the types of human observation,...

21p allbymyself_06 28-01-2016 55 4   Download

After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

20p allbymyself_06 28-01-2016 55 4   Download

After studying this chapter you will be able to: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error, understand the differences between probability samples, and nonprobability samples, understand sampling implications of surveying over the Internet.

24p allbymyself_06 28-01-2016 59 4   Download

In this chapter you will learn: Understand why physical distribution (logistics) is such an important part of place and strategic market planning, understand why the physical distribution customer service level is a marketing strategy variable. understand the physical distribution concept and why it requires coordination of storing,...

6p allbymyself_06 26-01-2016 76 5   Download