Marketing channels

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  • In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

    ppt40p allbymyself_06 28-01-2016 32 3   Download

  • Learning objectives: Define a marketing channel, explain why manufacturers choose to use intermediaries, define the marketing functions that constitute the work of the channel, identify the members of marketing channels and the functions in which they specialize.... and other contents.

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  • Learning objectives: Understand the central role played by end-users and their demands in the design of marketing channels, define “service outputs” and identify and analyze them, recognize how to divide a market into channel segments for the purposes of marketing channel design or modification, understand how to target channel segments to optimize sales and profits.... and other contents.

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  • Lecture Marketing channel strategy - Chapter 3: Channel analysis - Auditing marketing channels" has contents: Auditing marketing channels, physical possession, inventory holding costs, information sharing,... And other contents.

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  • Lecture Marketing channel strategy: Giới thiệu môn học giúp các bạn nắm bắt được những thông tin chung về môn học như đối tượng, mục tiêu, lịch giảng dạy, tài liệu tham khảo, phương pháp giảng dạy, cách đánh giá môn học cùng một số thông tin khác.

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  • (BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,...and other contents.

    pdf325p bautroibinhyen23 02-04-2017 16 7   Download

  • (BQ) Part 2 book "Marketing an introduction" has contents: Marketing channels - delivering customer value; engaging customers and communicating customer value - advertising and public relations; personal selling and sales promotion; the global marketplace,...and other contents.

    pdf347p bautroibinhyen23 02-04-2017 12 5   Download

  • Lectures "Marketing management - Chapter 15: Designing and managing integrated marketing channels" provides students with the knowledge:  Marketing channels and value networks, the role of marketing channels, channel design decisions, channel management decisions, channel integration and systems. Invite you to refer to the disclosures.

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  • Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

    ppt28p allbymyself_06 28-01-2016 23 3   Download

  • Chapter 15 - Designing and managing integrated marketing channels. In this chapter, we will address the following questions: What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed? What decisions do companies face in managing their channels? How should companies integrate channels and manage channel conflict? What are the key issues with e-commerce and m-commerce?

    ppt36p allbymyself_08 22-02-2016 20 3   Download

  • (BQ) Part 2 book "Global marketing" has contents: Product and brand decisions, pricing decisions, global marketing channels and physical distribution, strategic elements of competitive advantage, leading, organizing, and controlling the global marketing effort, the digital revolution and the global e marketplace,...and other contents.

    pdf357p bautroibinhyen27 11-05-2017 9 3   Download

  • Chapter 15 – Managing marketing channels and supply chains. After reading chapter 15, you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt48p estupendo5 24-08-2016 8 2   Download

  • Chapter 15: Supply chain and channel management. After reading this chapter, you should be able to: Understand the importance of marketing channels and supply chain management, understand the difference between direct and indirect marketing channels, describe how marketing channels are managed, describe the flow of information and merchandise in the marketing channel.

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  • Chapter 15 provides knowledge of managing marketing channels and supply chains. This chapter explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt58p luimotbuoc_3 03-11-2016 12 2   Download

  • (BQ) Part 2 book "Marketing" has contents: Marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.

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  • Chapter 12: Managing marketing channels and supply chains. After reading this chapter you should be able to: Explain what is meant by a marketing channel of distribution and why intermediaries are needed; distinguish among traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems; describe factors that marketing executives consider when selecting and managing a marketing channel.

    ppt47p estupendo5 24-08-2016 7 1   Download

  • (BQ) Part 2 book "Contemporary marketing" has contents: Relationship marketing and customer relationship management, product and service strategies, developing and managing brand and product categories, marketing channels and supply chain management; integrated marketing communications, advertising and public relations,...and other contents.

    pdf444p bautroibinhyen23 02-04-2017 11 1   Download

  • (BQ) Part 2 book "Principles of marketing" has contents: Pricing strategies, marketing channels - Delivering customer value; retailing and wholesaling; communicating customer value - integrated marketing communications strategy; advertising and public relations; personal selling and sales promotion,...and other contents.

    pdf400p bautroibinhyen30 15-06-2017 10 1   Download

  • Learning objectives: Understand vertical integration as a continuum from make to buy rather than as a binary choice, explain why channel players (manufacturers, wholesalers, retailers) often integrate forward or backward with great expectations, only to divest themselves within a few years.... and other contents.

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  • Learning objectives: Explain why manufacturers prefer more coverage, especially in fast-moving consumer goods industries, combined with a downstream channel member that limits its assortment in their product category, explain why downstream channel members prefer less coverage, combined with a greater assortment in each manufacturer’s product category.

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