Marketing channels

Freshwater aquaculture has played key roles in the livelihood development of farm households in the Red River Delta through freshwater fish ponds, rice-and-fish, and marine cage culture. This study aimed to analyze the marketing channels of freshwater aquaculture fish in Hai Duong province.

15p vibecca 01-10-2024 5 2   Download

The Siraha district of Nepal experiences surplus mango production during the season that ends up being wasted or sold at throw-away prices due to imperfect marketing. Thus, this survey research was conducted to investigate the market channels of mango, post-harvest mechanisms, constraints, marketing margins, market shares, consumer purchasing behaviors, and patterns of purchasing in Siraha.

19p vibecca 01-10-2024 3 1   Download

As Vietnam accelerates its innovation and opening up, especially the construction of free trade zones, it basically covers its main trading partners. From the perspective of the Axis- spoke theory, the free trade zone effect of taking Vietnam as "Axis countries" has been achieved, and the "trade transfer effect" of the free trade zone has been prominent.

8p toduongg 24-08-2024 2 1   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 36 4   Download

The objectives to be achieved from this research are Analyzing channels and the efficiency of marketing the catch of marine products of local fishermen in Malind District, Merauke Regency. The method used in this study is Survey.

7p lucastanguyen 01-06-2020 14 2   Download

Learning objectives: Define a marketing channel, explain why manufacturers choose to use intermediaries, define the marketing functions that constitute the work of the channel, identify the members of marketing channels and the functions in which they specialize.... and other contents.

9p tieu_vu08 05-05-2018 47 1   Download

Learning objectives: Understand the central role played by end-users and their demands in the design of marketing channels, define “service outputs” and identify and analyze them, recognize how to divide a market into channel segments for the purposes of marketing channel design or modification, understand how to target channel segments to optimize sales and profits.... and other contents.

6p tieu_vu08 05-05-2018 39 1   Download

Learning objectives: Understand vertical integration as a continuum from make to buy rather than as a binary choice, explain why channel players (manufacturers, wholesalers, retailers) often integrate forward or backward with great expectations, only to divest themselves within a few years.... and other contents.

5p tieu_vu08 05-05-2018 41 2   Download

Lecture Marketing channel strategy - Chapter 3: Channel analysis - Auditing marketing channels" has contents: Auditing marketing channels, physical possession, inventory holding costs, information sharing,... And other contents.

10p tieu_vu08 05-05-2018 58 1   Download

Learning objectives: Explain why manufacturers prefer more coverage, especially in fast-moving consumer goods industries, combined with a downstream channel member that limits its assortment in their product category, explain why downstream channel members prefer less coverage, combined with a greater assortment in each manufacturer’s product category.

9p tieu_vu08 05-05-2018 40 1   Download

Learning objectives: Describe the types of retail structures that exist worldwide, explain how a retail positioning strategy flows from both cost-side and demand-side factors, define the retailers positioning strategy as a set of service outputs delivered to the market, recognize important trends and developments on the consumer and channel sides that affect retail management.... and other contents.

4p tieu_vu08 05-05-2018 37 2   Download

Learning objectives: Distinguish between three broad categories of institutions that constitute the wholesaling sector, define how an independent wholesaler-distributor adds value and explain why this sector is growing, detail the mechanisms by which channel members join federations or alliances that offer exceptional services while cutting costs.... and other contents.

4p tieu_vu08 05-05-2018 43 2   Download

Lecture Marketing channel strategy: Giới thiệu môn học giúp các bạn nắm bắt được những thông tin chung về môn học như đối tượng, mục tiêu, lịch giảng dạy, tài liệu tham khảo, phương pháp giảng dạy, cách đánh giá môn học cùng một số thông tin khác.

5p tieu_vu08 05-05-2018 73 2   Download

The transmission of monetary policy is the center of economic studies, this field was renewed in light of the 2008 global financial crisis with arguments about the effectiveness and the determinants of transmission channels especially in emerging markets such as Vietnam which may have strong bank lending channel while asset price channel and exchange rate channel may be weak.

310p change08 30-06-2016 72 8   Download

The transmission of monetary policy is the center of economic studies, this field was renewed in light of the 2008 global financial crisis with arguments about the effectiveness and the determinants of transmission channels especially in emerging markets such as Vietnam which may have strong bank lending channel while asset price channel and exchange rate channel may be weak.

34p change08 30-06-2016 68 5   Download

This chapter explain the roles of retailers and wholesalers in the distribution channel, describe the major types of retailers and give examples of each, identify the major types of wholesalers and give examples of each, explain the marketing decisions facing retailers and wholesalers.

23p allbymyself_06 28-01-2016 73 6   Download

Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

28p allbymyself_06 28-01-2016 91 5   Download

In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

40p allbymyself_06 28-01-2016 132 6   Download

When you finish this chapter, you will: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

10p allbymyself_06 26-01-2016 42 3   Download

In this chapter you will understand how and why marketing specialists develop to make channel systems more effective. Understand the universal functions of marketing. Understand why some firms use direct channel systems while others rely on intermediaries and indirect systems. Understand how to develop co-operative relationships - and avoid conflict - in channel systems,...

10p allbymyself_06 26-01-2016 69 5   Download