Marketing channels

Giới thiệu chung về phân phối và nhà trung gian marketing Introduction to Distribution and Marketing Intermediaries Lựa chọn kênh phân phối(Selecting Distribution Channels) Quản trị kênh phân phối,Bán sỉ,Bán lẻ

27p 123tien0o0 30-10-2013 93 8   Download

Giới trẻ trẻ trung năng động ,đầy sức sống ,sành điệu cá tính ,thích hòa nhập vào đám đông,thích thể thao,ham học hỏi,thích giao lưu và kết bạn Định vị thương hiệu: •Sản phẩm dành cho giới trẻ. Uống Sting chính là cách chứng tỏ sự trẻ trung và sành điệu ,giúp bạn trẻ thêm cá tính tự tin và nổi

32p lux_12 14-06-2013 228 60   Download

Quảng cáo là hình thức tuyên truyền được trả phí hoặc không để thực hiện việc giới thiệu thông tin về sản phẩm, dịch vụ, công ty hay ý tưởng, quảng cáo là hoạt động truyền thông phi trực tiếp giữa người với người mà trong đó người muốn truyền thông phải trả tiền cho các phương tiện truyền thông đại chúng để đưa thông tin đến thuyết phục hay tác động đến người nhận thông tin....

40p lux_12 14-06-2013 73 11   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 38 4   Download

The objectives to be achieved from this research are Analyzing channels and the efficiency of marketing the catch of marine products of local fishermen in Malind District, Merauke Regency. The method used in this study is Survey.

7p lucastanguyen 01-06-2020 15 2   Download

Learning objectives: Understand the central role played by end-users and their demands in the design of marketing channels, define “service outputs” and identify and analyze them, recognize how to divide a market into channel segments for the purposes of marketing channel design or modification, understand how to target channel segments to optimize sales and profits.... and other contents.

6p tieu_vu08 05-05-2018 40 2   Download

Learning objectives: Define a marketing channel, explain why manufacturers choose to use intermediaries, define the marketing functions that constitute the work of the channel, identify the members of marketing channels and the functions in which they specialize.... and other contents.

9p tieu_vu08 05-05-2018 48 1   Download

Learning objectives: Understand vertical integration as a continuum from make to buy rather than as a binary choice, explain why channel players (manufacturers, wholesalers, retailers) often integrate forward or backward with great expectations, only to divest themselves within a few years.... and other contents.

5p tieu_vu08 05-05-2018 41 2   Download

Lecture Marketing channel strategy - Chapter 3: Channel analysis - Auditing marketing channels" has contents: Auditing marketing channels, physical possession, inventory holding costs, information sharing,... And other contents.

10p tieu_vu08 05-05-2018 60 1   Download

Learning objectives: Explain why manufacturers prefer more coverage, especially in fast-moving consumer goods industries, combined with a downstream channel member that limits its assortment in their product category, explain why downstream channel members prefer less coverage, combined with a greater assortment in each manufacturer’s product category.

9p tieu_vu08 05-05-2018 41 1   Download

Learning objectives: Describe the types of retail structures that exist worldwide, explain how a retail positioning strategy flows from both cost-side and demand-side factors, define the retailers positioning strategy as a set of service outputs delivered to the market, recognize important trends and developments on the consumer and channel sides that affect retail management.... and other contents.

4p tieu_vu08 05-05-2018 39 2   Download

Learning objectives: Distinguish between three broad categories of institutions that constitute the wholesaling sector, define how an independent wholesaler-distributor adds value and explain why this sector is growing, detail the mechanisms by which channel members join federations or alliances that offer exceptional services while cutting costs.... and other contents.

4p tieu_vu08 05-05-2018 44 2   Download

Lecture Marketing channel strategy: Giới thiệu môn học giúp các bạn nắm bắt được những thông tin chung về môn học như đối tượng, mục tiêu, lịch giảng dạy, tài liệu tham khảo, phương pháp giảng dạy, cách đánh giá môn học cùng một số thông tin khác.

5p tieu_vu08 05-05-2018 75 2   Download

The transmission of monetary policy is the center of economic studies, this field was renewed in light of the 2008 global financial crisis with arguments about the effectiveness and the determinants of transmission channels especially in emerging markets such as Vietnam which may have strong bank lending channel while asset price channel and exchange rate channel may be weak.

310p change08 30-06-2016 73 9   Download

The transmission of monetary policy is the center of economic studies, this field was renewed in light of the 2008 global financial crisis with arguments about the effectiveness and the determinants of transmission channels especially in emerging markets such as Vietnam which may have strong bank lending channel while asset price channel and exchange rate channel may be weak.

34p change08 30-06-2016 69 5   Download

When you finish this chapter, you will: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

10p allbymyself_06 26-01-2016 44 4   Download

In this chapter you will understand how and why marketing specialists develop to make channel systems more effective. Understand the universal functions of marketing. Understand why some firms use direct channel systems while others rely on intermediaries and indirect systems. Understand how to develop co-operative relationships - and avoid conflict - in channel systems,...

10p allbymyself_06 26-01-2016 70 5   Download

fac can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. posting a video or a status update doesn't matter if no one sees it.

4p pierre1991 03-01-2016 39 8   Download

What brought on this shift? More companies wanted to become social enterprises who engaged with their communities across all channels and departments. That kind of full-scale effort requires planning and coordination. In October we published CRM industry analyst Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business. Here are his 5 recommendations.

13p hoangliensonnhi 14-08-2013 139 11   Download

Tiếp thị đa kênh (Multi-channels marketing) – mô hình quảng bá sản phẩm hay dịch vụ của một doanh nghiệp thông qua nhiều phương tiện như tiếp thị qua catalog, e-mail, online...đang dần khẳng định ưu thế trên thị trường.

5p sunshine_4 30-06-2013 79 12   Download