Sales promotion

Part 2 of ebook "Uniform across-the-board promotions" provides readers with contents including: Chapter 4 - Adjustment and permanent effects of uniform across the board promotions; Chapter 5 - UABPs - antecedents and consequences on a household level; Chapter 6 - Summary of results;...

46p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

The paper "Factors affecting international purchase decisions on e-commerce platforms" aims to analyze the factors that affect the international purchase decisions on E–commerce platforms. Based on primary data (a survey on 350 respondents) under quantitative methods, the researchers pointed out 3 factors affecting the international purchase decisions on E-commerce platforms, Perceived usefulness, Perceived ease of use, and Social Media Sales Promotion.

13p tonhiemm 07-06-2024 2 1   Download

My aim in writing this book and my previous book Promote Your Business: How to write effective marketing material for your small business is to provide practical, workable advice to small businesses wishing to promote and grow their businesses. Both books are based on personal experience, running seminars, talking to other small business owners and reading widely.

206p vimeyers 29-05-2024 3 2   Download

Lecture "Principles of marketing: Chapter 8 - Promotion strategies" provides students with content about: Definition of promotion; Advertising; Sales promotion; Public relationsPersonal selling; Direct and digital marketing. Please refer to the detailed content of the lecture!

12p gaupanda031 20-05-2024 5 2   Download

This research paper venture on two main questions; 1) What are the reasons of online sellers choosing Instagram as a marketing tools? And 2) What are the effective features of Instagram which help online sellers to increase brand awareness and boost up their sales? To answer these 2 questions, this paper has conducted semi-structured interview with 10 online sellers.

13p viellison 06-05-2024 1 1   Download

This research discusses the implementation of digital marketing strategies through social media marketing and online sales at the startup business of Chilly Bin products. Nowadays, companies have to market their products and services through digital marketing online without also leaving offline sales. The study enumerates that supply chain management has a significant impact on new business products. Companies that use digital marketing as a promotion strategy either with social media or online sales can increase company revenue or enhance consumer purchasing decisions.

7p longtimenosee06 27-03-2024 5 2   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 13 3   Download

Continued part 1, part 2 of ebook "Sales management" provides readers with contents including: management and control of the sales force; developing the business; territory management; sales force administration; sales management control; trade development; sales promotion; merchandising at the point of sale; key account management; alternative sales or distribution operations;...

200p thamnhuocgiai 24-09-2023 8 6   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

754p tichhythan 17-08-2023 12 8   Download

Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

307p tichhythan 17-08-2023 14 9   Download

Part 2 book "Business marketing management b2b" includes content: E-Commerce strategies for business markets; supply chain management, pricing strategy for business markets; business marketing communications; advertising and sales promotion business marketing communications; managing the personal selling function; business marketing communications; managing the personal selling function.

332p oursky01 24-07-2023 10 6   Download

The research "Brand communication as sustainable business development solution for organic startups in Vietnam" represents the consequence of building brand communication in sustainable economic development for organic startup companies in Vietnam. The study first considered the impact of brand communication strategy and activities on sustainable development for businesses, therefore, startups.

13p nhanchienthien 25-07-2023 10 5   Download

Ebook Global marketing (Seventh edition): Part 2 includes contents: Chapter 10 brand and product decisions in global marketing; chapter 11 pricing decisions; chapter 12 global marketing channels and physical distribution; chapter 13 global marketing communications decisions I: Advertising and public relations; Chapter 14 Global marketing communications decisions II: Sales promotion, personal selling, and special forms of marketing communication.

285p haojiubujain01 03-07-2023 10 5   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

Ebook Sales and Promotions Management: Part 2 presents the following content: advertising strategy: fundamentals; advertising strategy: creative execution; managing other promotional tools; unconventional promotional media;...Please refer to the documentation for more details.

115p chankora 16-06-2023 8 6   Download

Ebook Sales and Promotions Management: Part 1 presents the following content: Introduction to Sales Management; Recruitment, Selection and Training of Sales Personnel; Motivating and Compensating the Sales Force; Sales Meetings, Sales Contests and Sales Budget; Organising Sales Effort;...Please refer to the documentation for more details.

145p chankora 16-06-2023 9 5   Download

Ebook Marketing management/ Essentials of marketing: Part 1 presents the following content: Managing Marketing Channels; Marketing Communication Tools (Promotion Mix); Creating Competitive Advantage; Sustainable Marketing;...Please refer to the documentation for more details.

151p chankora 16-06-2023 6 5   Download

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 5 1   Download