Social marketing

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  • This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter.

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  • Nhiều doanh nghiệp Việt Nam có nhóm khách hàng mục tiêu không phù hợp với mạng xã hội lại đem mạng xã hội là 1 trong những kênh marketing mũi nhọn. Nguyên nhân chủ yếu xuất phát từ việc thiếu hiểu biết và thiếu kiến thức marketing online. .Cách đây 1 vài năm, khái niệm làm marketing trên mạng xã hội (social media marketing) của 1 số doanh nghiệp còn rất hạn chế.

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  • Social media hiện tại đang là một trong những kênh marketing rất hiệu quả và tốt cho doanh nghiệp. Tuy nhiên, nếu vội vàng quyết định mà không nghiên cứu và cân nhắc kỹ càng thì doanh nghiệp sẽ mất nhiều công sức và tiền bạc, nhưng hiệu quả đem lại thì không hề cao chút nào. Một số doanh nghiệp khi đã có hình thức kinh doanh phù hợp với việc social media marketing, thì họ lại vấp phải những sai lầm khác trong vấn đề triển khai.

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  • How is my brand doing with social platforms? What can we do better? Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity for traction and growth.

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  • Social media gives us the ability to communicate instantly, yet most marketers have not developed the communication skills to address real time,” observes globally recognized marketing strategist, DaviD MeerMaN ScoTT. “Marketers have been trained with a campaign mentality, spending weeks planning, designing and executing in a sequential manner. Social marketing is changing that. We now need the ability to react instantly to breaking news, changes on our websites and negative customer feedback....

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  • The approach is applied to sustainable social marketing channels for agroforest commodities, notably non -timber products and services. Their development will often benefit the poor social minorities living near or in forests but will not succeed unless other markets – for inputs, credit, labor, and even foreign exchange – exist and are free of inappropriate policies.

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  • Social Media đang trở thành một công cụ thời thượng của ngành internet marketing. Nhiều công ty hàng đầu đã và đang đổ tiền vào các chiến dịch quảng cáo rầm rộ trên các trang như Facebook , Twitter hay YouTube. Tuy nhiên, tác động thật sự của Social media marketing đến thương hiệu, doanh số và dịch vụ khách hàng vẫn còn là vấn đề gây tranh cãi.

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  • There is no question social marketing has become an integral part of the sales and marketing mix. We have transcended the question of whether social marketing is worthy of an investment. Today’s questions are more sophisticated, exploring scalable, proven ways to build social media presence and engagement with our prospects and customers. The enthusiasm for the potential of social remains strong, as many of us expect to improve our social media practices and link them to tangible business results in 2012.

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  • Social Marketing & Societal Marketing Concept Hiểu một cách đơn giản, Social Marketing và Societal Marketing Concept là giáo dục hành vi tốt cho xã hội thông qua những thói quen sinh hoạt hay hành vi tiêu dùng sản phẩm, hiểu một cách sâu xa, đây là hình thức đề cao giá trị nhân văn của xã hội thay vì chỉ tập trung quảng bá giá trị của sản phẩm.

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  • Gần 1 tỷ người sử dụng Facebook, 340.000.000 tweet được gửi trên Twitter mỗi ngày, 2 tỷ videođược xem mỗi ngày trên Youtube… những con số đó cho thấy sức mạnh lan truyền mạnh mẽ trên các phương tiện mạng xã hội (social media). Với lợi thế tương tác cao, và có cộng đồng người dùng lớn.

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  • Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products.

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  • Tham khảo tài liệu 'social marketing to the business customer_7', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • The Basics of Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources, many of which are available free of charge. Visit www.turningpointprogram.

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  • Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Promoting functional foods as acceptable alternatives to doping: potential for informationbased social marketing approach

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  • Tham khảo tài liệu 'social marketing to the business customer_4', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • As you move through the course, you'll be able to apply your new knowledge by helping a fictional program planner create her own social marketing intervention. Rosa is a program planner for the Nutrition and Physical Activity branch of the Heartland State Health Department. She was trained as a dietician. Meet Rosa Rosa: "Hello! I'm so glad you'll be giving me some feedback on the community intervention we've been trying to put together. Last year's application for grant money was turned down.

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  • The Basics of Social Marketing was developed under the auspices of the Turning Point Social Marketing National Excellence Collaborative, one of five national collaboratives working to strengthen and transform public health as part of the Turning Point Initiative. Seven states and two national partners participated in this project: Illinois, Ohio, Maine, Minnesota, New York, North Carolina, Virginia, the Association of State and Territorial Health Officials, and the Centers for Disease Control and Prevention. The Robert Wood Johnson Foundation provided financial support for this endeavor.

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  • One of the things that small-business marketers struggle with around the entire topic of social marketing is trying to jump into the next new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving, and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about much like Maslow’s Hierarchy of Human Nature.

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  • Founded in 1970, Population Services International (PSI) is a nonprofit organization based in Washington, DC that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in more than 65 developing countries around the world, principally through social marketing of health products and services and through behavior change communications campaigns.

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  • Chapter 22 - Managing a holistic marketing organization for the long run. In this chapter, we will address the following questions: What are important trends in marketing practices? What are the keys to effective internal marketing? How can companies be responsible social marketers? How can a company improve its marketing skills? What tools are available to help companies monitor and improve their marketing activities?

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