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Lecture Communication research: Asking questions, finding answers (2/e): Chapter 6 - Joann Keyton

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Chapter 6 - Measurement. After reading this chapter, you should be able to: Understand that measurement is a process; understand the principle that numbers have no inherent meaning until the researcher assigns or imposes meaning; develop categories for nominal data that are mutually exclusive, exhaustive, and equivalent;

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Nội dung Text: Lecture Communication research: Asking questions, finding answers (2/e): Chapter 6 - Joann Keyton

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