Business marketing

Initial Public Offering (IPO) is considered a strategic decision of utmost importance for every business, especially companies that wish to list on the stock exchange. international. Using the Wilcoxon non-parametric test method, the study shows that IPO activities have a positive impact on the profits of businesses listed on the NASDAQ Global Select Market stock exchange in general and of VinFast in particular.

16p viling 11-10-2024 2 0   Download

Consumer demand is an important factor in any business, especially in the food retail industry whose products are perishable and have a short life cycle. The daily demand for a food product is affected by external factors, such as seasonality, price reduction and holidays.

8p vifilm 11-10-2024 0 0   Download

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 7 3   Download

This article focuses on the social judgment theory and its application to examine consumer reactions to businesses. For businesses that apply green marketing strategies in their operations, consumer judgment has different characteristics, which moderates and alters the intention and behaviour of consuming green products. This study applied the documentary method, combining synthesis and evaluation to reveal that consumers often have psychological judgments about the reality of businesses that are implementing a sustainable development strategy.

10p toduongg 24-08-2024 3 1   Download

Digital platforms must give a better user experience in order to retain clients. In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.

16p toduongg 24-08-2024 1 0   Download

The research aims to provide market development solutions for safe vegetable online businesses by approaching customer behaviour. By quantitative studies with primary data sets collected from 363 customers, the results of SEM model analysis have shown the impact of perceived ease of use, subjective norm, perceived usefulness on attitude towards use.

14p toduongg 24-08-2024 3 0   Download

The article "Strategic market management of commercial businesses: A case study at Hapromart chain" conducts research on strategic market management of commercial enterprises to form basic theories, and empirical research at Hapromart chain to illustrate these points.

14p toduongg 24-08-2024 0 0   Download

The paper investigates the factors including stakeholder pressure, awareness of senior executives, accountant qualification and business characteristics affecting the implementation of environmental accounting for listed companies on the Vietnamese stock market. Through qualitative and quantitative research, the author conduct survey with 135 interviewees of listed companies from November 2022 to January 2023. SPSS software was used to perform exploratory factor analysis (EFA) and linear regression to determine the influence of independent factors on environmental accounting implementation.

16p toduongg 24-08-2024 3 1   Download

Giáo trình "Tiếng Anh thương mại điện tử (Ngành: Thương mại điện tử - Cao đẳng)" được biên soạn với mục tiêu nhằm giúp sinh viên nắm được các kiến thức về: Hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh; hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại;... Mời các bạn cùng tham khảo!

55p gaupanda039 24-06-2024 17 4   Download

Giáo trình "Tiếng Anh Thương mại điện tử (Ngành: Thương mại điện tử - Trung cấp)" được biên soạn với mục tiêu nhằm giúp sinh viên hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh; hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại,... Mời các bạn cùng tham khảo!

55p gaupanda035 27-05-2024 13 6   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 5 4   Download

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.

15p longtimenosee10 26-04-2024 3 2   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

This thesis investigated the major factors contributing to marketing success, as measured by average annual Return on Shareholders Funds, within the Australian corporate finance market, during the period 1983 to 1987. The study's findings are based on the analysis of the responses to a detailed mail questionnaire, and several follow-up in-depth interviews. The questionnaire was mailed to nearly five hundred of the most senior executives working in the corporate finance market in late 1987.

273p runthenight07 01-03-2023 3 2   Download

This research investigates the ‘stateless income’ tax strategies pursued by firms publicly listed in the United States. Stateless income strategies are employed by multinational corporations, American firms in particular, through a Double Irish Dutch Sandwich structure to reduce tax liabilities. By examining 700 listed U.S. firms over the period 2004-2013, this research finds that larger firms with higher levels of foreign income are more likely to adopt the Double Irish Dutch Sandwich structure.

52p runthenight07 01-03-2023 10 3   Download

This thesis examines the influence of Selection Performance, Monitoring and Business Assistance Intensity, Resource Allocation, and Professional Management Services on business incubation performance. This study extends current research by investigating an additional construct which examines targeted areas of professional management services including marketing and promotion, strategic management, financial management, and staff and personnel management.

286p runthenight04 02-02-2023 8 2   Download

The rationale for this study is that the social enterprise sector provides an important locale in which to situate research that aims to identify the impact of ICTs on development. Recognising the complex dynamics and range of actors involved in this diverse and emerging area of development practice, this study chooses to focus on the social enterprise sector. It is specifically concerned with mapping the external influences, use and impact of ICT on social enterprises in Cambodia.

228p runthenight04 02-02-2023 21 2   Download

This thesis is the result of systemic research in an attempt to define the confusion that exists, resulting from the application of inappropriate economic theories in valuation. This research also attempts to find the reason for and the source of the confusion. This research supports that which has previously been advocated that valuation principles of valuation Practice must be underpinned by a working theory embedded in positive economics.

115p runthenight04 02-02-2023 9 2   Download

Many East Asian economies experienced rapid economic growth since the early 1960’s, with Singapore and Malaysia being two of the best performers. Various factors have contributed to this growth. They include export-orientated policies, capital investment, a market-friendly approach and an institutional regulatory framework that attracts foreign investors. Another factor is the role of human capital in the form of formal and informal education. Human capital has been researched at both the theoretical and empirical levels.

247p runthenight04 02-02-2023 6 2   Download