Consumer market
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This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.
17p vialicene 02-07-2024 0 0 Download
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Part 1 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the universe of luxury; the global luxury market; the luxury market in Brazil; who are the luxury consumers in Brazil; communication, advertising and events; distributing luxury products and services in Brazil;...
98p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...
210p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...
130p giangmacvien 22-06-2024 3 1 Download
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Part 2 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 6 - The bridge; Chapter 7 - Ansoff's growth matrix – in detail; Chapter 8 - The Problems–solutions TM framework; Chapter 9 - How to more effectively market to women; Chapter 10 - Masculine and feminine; Chapter 11 - Conclusions;...
120p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...
142p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: adoption of innovation, balancing internal and external stakeholders in the marketing of innovation; corporate prediction markets for innovation management; innovations in consumer science; customer co-production and service innovation characteristics;...
112p giangmacvien 22-06-2024 2 1 Download
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Ebook Advances in national brand and private label marketing (Second international conference, 2015)
Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.
208p giangmacvien 22-06-2024 2 1 Download
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Part 2 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: brand diffusions and brand naming strategies; say it without saying it, how consumers interpret “tropes” in advertising and its impact on campaign success; how “true” are stereotypes, the role of stereotypes in advertising; the value of social networks in the world of advertising;...
62p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Consumer brand relationships: Meaning, measuring, managing" provides readers with contents including: measuring and managing brand relationships; a new consumer brand relationships framework; brand relationships in the commodity market; discovering and sustaining the brand bond; measuring and managing brand love;...
110p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Market mediations: Semiotic investigations on consumers, objects and brands" provides readers with contents including: Chapter 1 - Love and the market, from goods to consumer experience; Chapter 2 - Simplexities, the paradoxes of a luxury brand; Chapter 3 - Oneself as another, the dialectical balance between permanence and rupture;...
139p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Market mediations: Semiotic investigations on consumers, objects and brands" provides readers with contents including: Chapter 4 - Ethics despite amorality; Chapter 5 - Narrativities; Chapter 6 - I/Materialities; Chapter 7 - Embodiments;...
124p giangmacvien 22-06-2024 2 1 Download
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Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.
126p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 1 - Online consumer behavior and marketing; Chapter 2 - Mobile marketing channel; Chapter 3 - Scope of short messaging service as a marketing channel;...
84p giangmacvien 22-06-2024 2 1 Download
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Part 2 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 4 - Effective mobile channel; Chapter 5 - Design of the mobile channel structure; Chapter 6 - Target marketing and development of the communication channel; Chapter 7 - Conclusion;...
66p giangmacvien 22-06-2024 2 1 Download
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Part 1 of ebook "Multichannel commerce: A consumer perspective on the integration of physical and electronic channels" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Offline, online and multichannel commerce; Chapter 3 - Perception and valuation of multichannel integration services;...
76p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Multichannel commerce: A consumer perspective on the integration of physical and electronic channels" provides readers with contents including: Chapter 4 - Purchase specific and individual differences; Chapter 5 - Reflection; Appendix A - Methodology of the structured literature review; Appendix B - German measurement instrument; Appendix C - Latent variable correlations and AVE;...
88p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Return of the hustle: The art of marketing with music" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - The marketing power of music; Chapter 3 - Brands;...
108p giangmacvien 22-06-2024 1 1 Download
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This research aimed to consider the importance of digital transformation and digital marketing on consumer behavior, along with studying the indirect impact of this relationship through brand positioning. The authors conducted a survey of 300 leaders of small and medium-sized enterprises (SMEs) on “The impact of digital transformation and digital marketing on the brand positioning and consumer behavior” through online and direct forms using pre-designed questionnaires.
13p leminhvu111 07-06-2024 5 0 Download
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Ebook "Islamic marketing: Understanding the socio-economic, cultural, and politico-legal environment" analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.
271p giangdongdinh 30-05-2024 8 2 Download