Managing customer relationships

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 8 1   Download

This paper examines the relationship between employee commitment and supply chain integration dimensions by Leader-Member Exchange (LMX) to explain several performance measures, such as flexibility, delivery, quality, inventory and customer satisfaction. So three elements shape leadership in Leader-Member Exchange (LMX) theory as a relationship and process are investigated. LMX quality is important for the company, because it relates to employee behavior and attitudes, including improving employee performance.

13p longtimenosee09 08-04-2024 7 0   Download

CRM is a relative new technology in which allows organisations to capture data, and improve customer service capabilities. IT strategy planning is the process of planning, and implementing changes, to ensure organisations have best practise in regards to decision making and infrastructure. At the current moment there is little information domestically available in Australia about CRM systems. This thesis provides some insight, in-regards to CRM and IT strategy planning practice, in Australia.

160p runthenight07 01-03-2023 6 3   Download

This study’s analysis of the discrepancy/gap between expectations and perceptions of the quality of service, identifies deficiencies and areas of dissatisfaction that offer opportunities for university managers to improve overall student services, to build a long-term relationship with the customers, and to improve the institution’s reputation.

288p runthenight04 02-02-2023 11 3   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 29 3   Download

The study focus on joint-stock commercial banks operating at Mekong Delta. Secondary data was collected from 2011-2018. Primary data is collected by in-depth interviews of experts working in banking industry and interviewing by questionnaires from January 2018 to August 2018. The object of this study is the relationship between corporate social responsibility, brand equity and financial performance of commercial banks. Interviewers are customers, employees and managers who are currently working in joint-stock commercial banks.

28p kequaidan6 15-07-2020 17 2   Download

The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified.

15p lucastanguyen 01-06-2020 12 4   Download

Customer relationship management (CRM) is defined as a clear business strategy and is a combination of a range of functions, skills, processes, and technologies that together allow companies to better manage profits with customers as real assets.

11p lucastanguyen 01-06-2020 32 3   Download

This paper provides a conceptual understanding of how co-creation can add value in the service industry regarding brand loyalty as well as customer relationship management through some of its basic features of co-creation which include co-designing, collaborating, tinkering, and submitting.

11p guineverehuynh 18-06-2020 33 5   Download

The primary objective of this study is to examine the role of supply chain marketing planning capabilities and supply chain marketing implementation capabilities to boost tourism industry performance.

12p tocectocec 24-05-2020 26 3   Download

In this study, service quality and drinking water quality were taken as the strategic management activities. Employees of water supply companies were selected to collect the necessary data.

12p tohitohi 22-05-2020 41 1   Download

Discovering and measure the relationship between brand equity, value equity and relationship equity in the retail supermarket industry in Vietnam. Exploring the moderator role of customer personality traits on causal relationships between research concepts in the retail supermarket industry in Vietnam. Proposing management implications for marketing managers and business management in Vietnam's retail industry in generally and Vietnam's retail supermarket sector in particularly.

27p bibianh 25-09-2019 54 3   Download

The objective of the thesis is to study the factors affecting the deployment of e-customer relationship management in aviation; From there, the proposals are made on the basis of overcoming, utilizing and promoting the factors that help Vietnam Airlines deploy successful e-CRM solutions.

21p bibianh 19-09-2019 44 4   Download

Research theories CSR, brand identification (BI), brand relationship quality (BRQ), switching brand intention; verify differences in the influence of variables CSR, BI, BRQ on the switching brand intention; contribute a suggestion to brand managers, marketers in raising customer’s perception about CSR.

26p bibianh 19-09-2019 37 3   Download

Khóa luận tốt nghiệp: Quản trị quan hệ khách hàng (customer relationship management) trong chiến lược cạnh tranh và bài học kinh nghiệm cho doanh nghiệp Việt Nam nhằm đưa ra các lý luận xoay quanh quản trị quan hệ khách hàng (CRM) và chiến lược cạnh tranh cũng như mối quan hệ giữa chúng, thực trạng ứng dụng CRM để rút ra những kinh nghiệm dành cho các doanh nghiệp trong nước. Nêu ra những bài học và giải pháp tăng cường hiệu quả triển khai CRM nhằm đẩy mạnh chiến lược cạnh tranh đối với các doanh nghiệp Việt Nam.

101p sms_12 07-05-2014 1108 271   Download

CRM (Customer Relationship Management - Quản Lý Quan Hệ Khách Hàng) hiểu nôm na là những hệ thống cho phép doanh nghiệp có đầy đủ thông tin khi “đối diện” với khách hàng (customer-facing system).

6p sunshine_4 28-06-2013 64 6   Download

Crm online - Giải pháp quản lý khách hàng trực tuyến .Kế thừa sự phát triển của CRM Việt Nam (CRM offline), từ 2009 đến nay khái niệm CRM (Customer relationship management) không còn xa lạ với dân kinh tế ( marketing), thông qua hệ thống quan hệ khách hàng, các thông tin của khách hàng sẽ được cập nhật và được lưu trữ trong hệ thống quản lý cơ sở dữ liệu.

5p camdodoisinhvien 28-06-2013 71 6   Download

BẢNG KÝ HIỆU VIẾT TẮT Ký hiệu AI AIS CNTT CMM CRM CSDL COBIT Control objected for information and related technology Deliver and Support Enterprise Resource Planning Capability Maturity Model Customer Relationship Management Giải nghĩa tiếng anh Acquire and Implement Accounting Information System Giải nghĩa tiếng việt Xây dựng và thực hiện Hệ thống thông tin kế toán Công nghệ thông tin Mẫu đánh giá khả năng Quản lý quan hệ khách hàng Cơ sở dữ liệu Quản trị, đánh giá hệ thống thông tin và giải pháp công nghệ. Triển khai và hỗ trợ Hoạch định tài nguyên doanh...

47p thiepmoi123 20-06-2013 287 87   Download

Những thông điệp đằng sau khái niệm CRM quan hệ khách hàng không phải là vấn đề hoàn toàn mới mẻ. Ngày nay, hầu hết các doanh nghiệp cũng như công chúng đều nhận thức được rằng: “Cách mà bạn đối xử với khách hàng là yếu tố quyết định vận mệnh - tương lai của tổ chức”...

5p trangnguyen_1 13-06-2013 93 11   Download

Supply Chain Management (SCM) offers the possibility of increased customer service while minimizing costs. Before choosing what type of supply chain strategy to pursue, a firm must first evaluate the type of supply chain(s) in which it participates. The type of functional strategies chosen should complement the type of supply chain(s) in which the firm is a member. Certain manufacturing and logistics strategies are more appropriate given the characteristics of the supply chain.

143p mualan_mualan 25-02-2013 100 23   Download