Brand Marketing

Part 2 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: organizing an industrial company’s marketing and sales department; the industrial sales force; the distribution of technical products; industrial branding; pricing technical products; introducing new technical products into the market;...

217p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "The mindful marketer: How to stay present and profitable in a data-driven world" provides readers with contents including: what the CEO wants the CMO to know; the CMO and the CIO crossing the raging river; sales and marketing rethinking the system; looking inside to work outside; starting the revolution; minding the future;...

96p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: tourism systems and networks; network structure and performance in the tourism industry; cooperative and competitive practices; public and private sector specificity as a determinant of cooperation in a tourist region; accessibility of cities and regions in supranational branding; success factors for collaborative destination marketing; experiential marketing and destination management;...

129p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 1 - Perceptions, stereotypes and media image of the developing world; Chapter 2 - Factors influencing the media image of developing countries; Chapter 3 - Marketing and destination branding; Chapter 4 Tourism marketing for destinations with negative images;...

89p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Trendology: Building an advantage through data-driven real-time marketing" provides readers with contents including: Chapter 1 - Relevance is trending up; Chapter 2 - Understanding brands on Twitter; Chapter 3 - RTM performance for big, known events;...

138p giangmacvien 22-06-2024 1 1   Download

Ebook "Wine queens: Understanding the role of women in wine marketing" explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.

56p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: brand diffusions and brand naming strategies; say it without saying it, how consumers interpret “tropes” in advertising and its impact on campaign success; how “true” are stereotypes, the role of stereotypes in advertising; the value of social networks in the world of advertising;...

62p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: BRIC branding framework; strategies for successful brand building and marketing in the key emerging markets; rising individualism and more emotional approaches...

154p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Consumer brand relationships: Meaning, measuring, managing" provides readers with contents including: measuring and managing brand relationships; a new consumer brand relationships framework; brand relationships in the commodity market; discovering and sustaining the brand bond; measuring and managing brand love;...

110p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: how marketing becomes the ROI driver within the company; confidence the latest currency in marketing and management; social CRM the new rules of the game in leading customers; why marketing is becoming a service; the necessity of change management;...

126p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 7 - Internationalisation strategies; Chapter 8 - Value propositions, how to build SMEs’ offering; Chapter 9 - Pricing and distribution decisions in a context of low distribution capacity; Chapter 10 - Building brands in SMEs; Chapter 11 - Supply chain relationships management, SMEs’ partners;...

111p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: introduction; marketing decisions in China; automotive industry; audi and the Chinese market; retail industry; China’s retailing graveyard;...

103p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: fashion, luxury, and play; take the opportunity to pilfer a goat; HTH’S exploration in China; master international franchising in China; beverages and food; preparing business activities in China;...

117p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Market mediations: Semiotic investigations on consumers, objects and brands" provides readers with contents including: Chapter 1 - Love and the market, from goods to consumer experience; Chapter 2 - Simplexities, the paradoxes of a luxury brand; Chapter 3 - Oneself as another, the dialectical balance between permanence and rupture;...

139p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Market mediations: Semiotic investigations on consumers, objects and brands" provides readers with contents including: Chapter 4 - Ethics despite amorality; Chapter 5 - Narrativities; Chapter 6 - I/Materialities; Chapter 7 - Embodiments;...

124p giangmacvien 22-06-2024 1 1   Download