Bài giảng Quản trị chiến lược: Chương 1
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Bài giảng Quản trị chiến lược: Chương 1 - Business strategy (chiến lược kinh doanh) có nội dung trình bày khái niệm chiến lược kinh doanh, sự khác nhau giữa quản trị kinh doanh và quản trị chiến lược, nguyên tắc chiến lược (strategic principles), mức độ chiến lược (strategic level) và các nội dung khác.
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Nội dung Text: Bài giảng Quản trị chiến lược: Chương 1
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STRATEGIC LEVELS e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh PROCESS dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh III.3 Functional strategy - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - löôïc chöùc- naêPhat Minh@co (Chieán PHD student Le ng) VISION, MISSION, STATEMENT - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat market activities - Le Phat Minh@ Strategy for specific Minh@copyright - PHD student ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright ENVIRONMENT Phat Minh@copyright - PHD student - Le Phat Minh@co BUSINESS - PHD student - Le INTERNAL ASSESSMENT Strategies: Marketing, finance, Human - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co resource, operations management,… - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ OBJECTIVES ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - LeSTRATEGY SELECTION student - Le Phat Minh@cop Phat Minh@copyright - PHD t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ IMPLEMENTING Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co CONTROL t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 7
- IV. BUSINESS STRATEGY PLANNING - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c PROCESS V. BUSINESS STRATEGY APPROACHES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh V.1 Utilize the core advantage to reach the given targets - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ PLANNED STTRATEGY V.2 Comparative advantages SELECTION - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co STRATEGY IMPLEMENTING - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ V.3 Creativity/ innovation ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop REJECTED EMERGING t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ V.4 Competition level: monopoly, oligopoly…. t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ STRATEGY STRATEGY Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@c V. BUSINESS STRATEGY APPROACHES e Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@copy dent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co Strategy that is not the one to be synchronized gy y - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co from plans ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ - Le Phat Minh@copyrightone student - Le most important student - Le Phat Minh@co Profit is - PHD of the Phat Minh@copyright - PHD objectives - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co ent - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright to meet - Le Phat Minh@ Restructure corporate/ company - PHD student the strategic requirements. Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Feasible and Flexible Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@cop Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@co t - Le Phat Minh@copyright - PHD student - Le Phat Minh@copyright - PHD student - Le Phat Minh@ 8
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