Bài giảng Quản lý chiến lược: Hình thành chiến lược - Lại Văn Tài

HÌNH THÀNH CHIẾN LƯỢC<br /> <br /> Thoâng tin phaûn hoài<br /> Thöïc hieän<br /> vieäc kieåm<br /> soaùt beân<br /> ngoaøi ñeå xaùc<br /> ñònh caùc coâ<br /> hoäi vaø ñe doaï<br /> chuû yeáu<br /> Xem xeùt<br /> nhieäm vuï<br /> muïc tieâu<br /> vaø chieán<br /> löôïc hieän<br /> taïi<br /> <br /> Thieát laäp<br /> muïc tieâu daøi<br /> <br /> Thieát laäp<br /> muïc tieâu<br /> haøng naêm<br /> Phaân<br /> phoái caùc<br /> nguoàn<br /> taøi<br /> nguyeân<br /> <br /> Xeùt laïi muïc<br /> tieâu kinh<br /> doanh<br /> Thöïc hieän<br /> kieåm soaùt noäi<br /> boä ñeå nhaän<br /> dieän nhöõng<br /> ñieåm maïnh<br /> yeáu<br /> <br /> Löïa choïn<br /> caùc chieán<br /> löôïc ñeå theo<br /> ñuoåi<br /> <br /> Thöïc<br /> hieän<br /> <br /> Ñ löôøng<br /> vaø ñaùnh<br /> giaù thaønh<br /> tích<br /> <br /> Ñeà ra caùc<br /> chính saùch<br /> <br /> Thoâng tin phaûn hoài<br /> Hình thaønh chieán löôïc<br /> Trieån khai chieán löôïc<br /> <br /> Ñaùnh giaù<br /> chieán löôïc<br /> <br /> Caùc phöông aùn chieán löôïc<br /> Chi phí<br /> Khaùc bieät<br /> Taäp trung<br /> Ruûi ro<br /> Cuûng coá<br /> Thaâm nhaäp<br /> Phaùt trieån SP<br /> Phaùt trieån thò tröôøng<br /> Ña daïng hoaù<br /> Coù moái quan heä<br /> Khoâng coù moái quan heä<br /> Töï phaùt trieån<br /> Mua laïi<br /> Hôïp nhaát<br /> Lieân doanh/ lieân minh<br /> <br /> Chieán löôïc<br /> chung<br /> <br /> Ñònh höôùng<br /> chieán löôïc<br /> <br /> Chieán löôïc cuï<br /> theå<br /> <br /> Cô sôû naøo ?<br /> Ñònh höôùng<br /> gì?<br /> <br /> Laøm nhö theá<br /> naøo?<br /> <br /> BA CAÁP CHIEÁN LÖÔÏC<br /> <br /> Strategy- Levels to be Developed in Parallel<br /> • Corporate Strategy<br /> • Directional Strategy<br /> • The firms overall orientation towards growth, stability, or retrenchment<br /> • Portfolio Strategy<br /> • The industries in which the firm competes through its products and business units<br /> • Parenting Strategy<br /> • The manner in which management coordinates activities and transfer resources<br /> <br /> • Business Strategy<br /> Focuses on improving the competitive position of a company’s or business unit's products<br /> or services within the specific industry or market segment that the firm serves<br /> Business Strategy can be :<br /> • Competitive, cost leader, differentiation, focus<br /> • Cooperative, strategic alliance<br /> <br /> .<br /> <br /> • Functional Strategies<br /> Functional strategy is the approach of functional area takes to achieve corporate and<br /> business unit objectives by maximizing resource productivity.<br /> <br />