PHÂN TÍCH MÔI TRƯỜNG KD<br />
MÔI TRƯỜNG NỘI BỘ DN<br />
<br />
Thoâng tin phaûn hoài<br />
Thöïc hieän<br />
vieäc kieåm<br />
soaùt beân<br />
ngoaøi ñeå xaùc<br />
ñònh caùc coâ<br />
hoäi vaø ñe doaï<br />
chuû yeáu<br />
Xem xeùt<br />
nhieäm vuï<br />
muïc tieâu<br />
vaø chieán<br />
löôïc hieän<br />
taïi<br />
<br />
Thieát laäp<br />
muïc tieâu daøi<br />
<br />
Thieát laäp<br />
muïc tieâu<br />
haøng naêm<br />
Phaân<br />
phoái caùc<br />
nguoàn<br />
taøi<br />
nguyeân<br />
<br />
Xeùt laïi muïc<br />
tieâu kinh<br />
doanh<br />
Thöïc hieän<br />
kieåm soaùt noäi<br />
boä ñeå nhaän<br />
dieän nhöõng<br />
ñieåm maïnh<br />
yeáu<br />
<br />
Löïa choïn<br />
caùc chieán<br />
löôïc ñeå theo<br />
ñuoåi<br />
<br />
Thöïc<br />
hieän<br />
<br />
Ñ löôøng<br />
vaø ñaùnh<br />
giaù thaønh<br />
tích<br />
<br />
Ñeà ra caùc<br />
chính saùch<br />
<br />
Thoâng tin phaûn hoài<br />
Hình thaønh chieán löôïc<br />
Trieån khai chieán löôïc<br />
<br />
Ñaùnh giaù<br />
chieán löôïc<br />
<br />
PHAÂN TÍCH MOÂI TRÖÔØNG NOÄI BOÄ<br />
MUÏC ÑÍCH:<br />
<br />
Ñaùnh giaù nhöõng gì toå chöùc coù vaø khoâng coù (nguoàn löïc)<br />
Ñaùnh giaù nhöõng gì maø toå chöùc coù theå laøm vaø khoâng theå laøm (naêng löïc => naêng<br />
löïc coát loõi, naêng löïc quan troïng)<br />
Nhaän dieän caùc ÑIEÅM MAÏNH vaø ÑIEÅM<br />
<br />
YEÁU<br />
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Caùc caùch thöùc tieán haønh phaân tích noäi boä<br />
1. Phöông phaùp tieáp caän nhöõng<br />
neùt ñaëc tröng cuûa vieäc ñaùnh<br />
giaù tieàm löïc, năng lực<br />
2. Phöông phaùp phaân tích chuoãi<br />
giaù trò DN<br />
3. Phöông phaùp kieåm toaùn noäi boä<br />
<br />
Internal Scanning: Organizational Analysis<br />
Organizational Analysis<br />
1.<br />
<br />
A Resource- Based Approach to Organizational Analysis<br />
Evaluate the firms key resources in terms of strength and weakness and the<br />
sustainability of competitive advantages<br />
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2.<br />
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Value-Chain Analysis<br />
Views a firm as a chain of value creating activities from obtaining raw materials<br />
input through sales and follow up services to the end user.<br />
Value chain approach breaks activities down within two broad categories:<br />
primary activities and support activities<br />
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3.<br />
<br />
Scanning Functional Resources<br />
Attempt to gauge internal capabilities, strengths and weaknesses, by systematically<br />
examining the basic or core business functions within the company.<br />
<br />